June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
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Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
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GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
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Choosing the Right Metrics is Crucial for Optimal Email Marketing
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
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Opt-Out Enhancements – Product Announcement
Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process.
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Creative Distribution Manager – Product Feature
Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives.
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OPTIZMO May Newsletter – CEO Khris Thayer Interview
OPTIZMO May 2018 Newseltter – CEO Khris Thayer Interview.
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Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.
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OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
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After Segmentation Must Come Adaptation
List segmentation is one of the most powerful tools for optimizing email marketing performance. The concept isn’t new or limited to just the email channel. List segmentation has been a cornerstone of direct mail since long before the internet existed.
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3 Tips for Effective Email Campaign Management
Running an email marketing campaign can be challenging and even frustrating at times. This is especially true if you do not have much marketing or advertising experience to serve as a guide.
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3 Tips for Creating Compelling Email Marketing Content
As many industry experts have noted, one of the most important elements of successful email advertising is creating compelling content.
