Stay updated on the latest email marketing compliance with this 2024 refresher. Originally published on the PMA blog and written by OPTIZMO’s COO, Tom Wozniak, it covers essential CAN-SPAM guidelines.
Learn strategies for effective email suppression list management to improve campaign performance, deliverability, and sender reputation in this guest post by Phonexa.
Struggling to get your emails into your customers’ inboxes? Learn how email validation helps you boost email deliverability – and why abiding by the law is a must if you want your email marketing to last.
Tom Wozniak, COO of OPTIZMO, goes over three essential strategies to maximize your experience at new industry events on Forbes.
We gathered our team’s top picks for the most overused industry buzzwords in Sales, Marketing, and the C-Suite that we wouldn’t miss, and even how they might be impacting your email marketing.
Watch our team as they share their thoughts on our customer-first philosophy and how they see clients not just as business contacts, but as friends and partners, making our day-to-day work something we truly enjoy.
Here are three tactics to elevate your corporate video program and help it stand out from the crowd, written by our COO, Tom Wozniak, for Forbes.
In this CC Clip from our ASW 2024 panel with Madrivo and Everflow, we explore why email marketing still reigns supreme in ROI and how to adapt to new compliance rules in the industry.
Explore the perfect length for your marketing emails in this new Q&A series. Whether it’s for quick sales or detailed decisions, read how different approaches might impact the success of your next send.
This double feature with Mark Epes and Chris Thomas features essential Vegas hacks, AI insights, and the future of B2B and email marketing.
Let’s step into the wayback machine and take a look into the history and evolution of the Suppression List.
This CC Clip from our panel discussion with Madrivo and Everflow at ASW 2024 discusses a question on many of our minds: Is AI set to replace us?