Five Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
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Deliverability & Compliance: The 2026 Email Masterclass | Warmy.io & OPTIZMO Webinar
Our COO Tom Wozniak joins Warmy CEO Daniel for a wide-ranging conversation covering email compliance, the debut of Deploy, and what it takes to stay successful in email marketing in 2026.
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Three Tips For Getting More Value Out of Your Opt-Out Data
Many email marketers process their opt-out data and move on from it, but the signals behind it can be surprisingly useful for optimizing future campaigns.
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Three Email Marketing Habits Worth Building
Most email optimization efforts look pretty similar from program to program, but these three habits tend to pay dividends across all of them without getting nearly the same attention.
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Deploying the Future: OPTIZMO’s Evolution in Email Marketing
OPTIZMO COO Tom Wozniak sits down with CAKE/TUNE’s Garth Harris to break down Deploy, the new platform built to simplify the email deployment process.
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Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
AI-generated inbox summaries are changing how people read email before they ever open it, and this breakdown covers what marketers should consider.
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3 Things Marketers Should Be Thinking About Regarding AI – Forbes
OPTIZMO’s COO Tom Wozniak outlines three AI challenges marketers aren’t talking about enough, from AI acting as a gatekeeper to your emails to getting better results by giving AI more context.
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Four Signs Your Email List Needs Some Spring Cleaning
Four telltale signs your email list is overdue for a cleanup, and what to do about each one before they start hurting your deliverability and sender reputation.
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The SECURE Data Act: Will it pass? – Guest post by Gayla Huber
Compliance expert Gayla Huber breaks down what the SECURE Data Act would mean for marketers and what your team should be doing right now, regardless of whether it passes.
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Why Your Email Campaigns Aren’t Converting (It’s Not Your Subject Line) – Guest Post by Jeanne Jennings
Email marketing expert Jeanne Jennings writes why most conversion problems trace back to one overlooked element, and shares a practical framework for fixing it fast.
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2025 Email Opt-Out Infographic
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
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What Is Multivariate Testing in Email Marketing?
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
