Our COO Tom Wozniak joins Warmy CEO Daniel for a wide-ranging conversation covering email compliance, the debut of Deploy, and what it takes to stay successful in email marketing in 2026.
Many email marketers process their opt-out data and move on from it, but the signals behind it can be surprisingly useful for optimizing future campaigns.
Most email optimization efforts look pretty similar from program to program, but these three habits tend to pay dividends across all of them without getting nearly the same attention.
OPTIZMO COO Tom Wozniak sits down with CAKE/TUNE’s Garth Harris to break down Deploy, the new platform built to simplify the email deployment process.
AI-generated inbox summaries are changing how people read email before they ever open it, and this breakdown covers what marketers should consider.
OPTIZMO’s COO Tom Wozniak outlines three AI challenges marketers aren’t talking about enough, from AI acting as a gatekeeper to your emails to getting better results by giving AI more context.
Four telltale signs your email list is overdue for a cleanup, and what to do about each one before they start hurting your deliverability and sender reputation.
Compliance expert Gayla Huber breaks down what the SECURE Data Act would mean for marketers and what your team should be doing right now, regardless of whether it passes.
Email marketing expert Jeanne Jennings writes why most conversion problems trace back to one overlooked element, and shares a practical framework for fixing it fast.
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
This looks at how AI is starting to shape the inbox, and what that could mean for how messages are read, filtered, and optimized as email continues to evolve.