Meet The Team: Tom Wozniak – COO
Meet Tom, COO at OPTIZMO, husband, outdoorsman, dog dad, obsessive fitness enthusiast, and industry OG.
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2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack Post
Email Marketing Best Practices – Must Dos & Sometimes Dos When you ask an email marketing pro the best way to drive more conversions, increase engagement, write great email content, etc., their answer is likely to start with ‘It depends…’ That’s because so many best practices in email marketing depend on the goals of your…
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The Email Marketer’s Personal Assistant: Using AI to Craft Compelling Emails
No, AI isn’t going to take your job just yet but it can make it easier! Embrace the blend of cutting-edge technology and seasoned marketing savvy to craft AI-powered emails that not only streamline your workflow but also deliver measurable results.
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Meet The Team: Brian Culp – EVP of Sales & Client Services
Meet Brian, the Director of Sales & Client Services, family man, surfer, and passionate business partner at OPTIZMO.
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Meet The Team: Jake Dearstyne – CRO
Meet Jake Dearstyne, our CRO, world traveler, ‘foodie’, and resident dog lover at OPTIZMO in our ‘Meet The Team’ video series.
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3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use
Discover three different strategic ways to leverage your email suppression files.
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Email Marketing in the Big Marketing Picture – OnlyInfluencers
This article discusses the challenges email marketers face due to the isolation of marketing channels within organizations. It highlights how various channels often operate separately, hindering the uniformity of the overall marketing strategy.
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Amanda Farris: LinkUnite
Discover LinkUnite’s growth in the latest ComplianceCast episode with founder Amanda Farris. Dive into women’s empowerment, networking, and industry partnerships.
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AI AND PERFORMANCE MARKETING: POLICIES, PRACTICES, AND LEGALITIES (VIDEO REPLAY) – The Performance Marketing Association
Catch up with the replay of a transformative webinar by PMA members discussing the latest trends and policies in AI and Affiliate Marketing. Dive into a detailed survey analysis, key developments, and pivotal content ownership issues in this informative session.
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Five Ways To Use AI In Email Marketing Today – Forbes
Dive into this insightful post by OPTIZMO’s COO, exploring five innovative ways to integrate AI into your email marketing efforts in 2023.
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AI and Email Compliance – Things to Consider
Tackling the rapid evolution of AI in digital marketing, this article explores generative AI, its implications on copyright laws, and its role in email marketing.
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Choose your own adventure: A Step-By-Step Guide to Building High-Quality Marketing Content
It’s high-quality content that stands out. But how do you create it? This article delivers concrete steps to create above-average content.
