OPTIZMO Technologies Honored with SB100 Award in the 2024 Best of Small Business Awards
Recognized as One of the Top 100 Small to Mid-Sized Businesses in the U.S. for Innovation and Growth.
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LinkUnite Interview Series — Tracy Laney
Tracy Laney, VP of Sales at Contact Center Compliance, discusses current challenges in the compliance industry and what the supportive environment and strong membership lineup LinkUnite provides has meant to her.
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The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview
In an interview with OPTIZMO COO Tom Wozniak, he highlights the crucial role of suppression lists in safeguarding brand reputation and ensuring email deliverability, while also emphasizing the importance of customer privacy and upcoming compliance changes for 2025.
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LinkUnite Interview Series — Michele Bilton-Smith
In this episode of our Interview Series, Michele Bilton-Smith, Sr. Director of Sales at Somos, discusses her career journey, the importance of hiring for the right fit, and the role of curiosity in her professional development.
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Where is the Line When it Comes to AI Usage Disclosure? — Only Influencers
Join the latest debate on AI usage disclosure in content creation with this article, originally posted on the OI blog and written by OPTIZMO’s COO, Tom Wozniak.
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5 Tips to Stay Compliant in Your SMS Campaigns
Read five tips on how to keep your SMS marketing campaigns compliant and adhere to federal and state regulations that are constantly evolving.
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Achieving Total Email Compliance: Why OPTIZMO + LashBack is the Perfect Pair – LashBack Guest Post
Read about how non-compliance with email regulations can be costly and detrimental to a business’s reputation, highlighting the importance of using services like LashBack and OPTIZMO to ensure complete email marketing compliance and maintain customer trust.
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OPTIZMO Named Compliance Company of the Year at the AFFY Awards
OPTIZMO named Compliance Company of the Year at the AFFY Awards for its contributions to compliance in the affiliate and digital marketing industries.
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An Email Marketing Compliance Refresher – Updated For 2024 – PMA Blog
Stay updated on the latest email marketing compliance with this 2024 refresher. Originally published on the PMA blog and written by OPTIZMO’s COO, Tom Wozniak, it covers essential CAN-SPAM guidelines.
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How to Optimize Email Campaigns with Effective Suppression List Management – Phonexa Guest Post
Learn strategies for effective email suppression list management to improve campaign performance, deliverability, and sender reputation in this guest post by Phonexa.
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Gayla Huber: Affiliate Summit West 2024
In this episode, Gayla of Integrishield shares her tips on the best and worst of Vegas and the future of compliance and affiliate marketing.
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The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
