OPTIZMO™ Releases Brand Integrity Guide
OPTIZMO Technologies announces the release of its new Brand Integrity Guide, co-authored with the team at CAKE.
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Suppression List Management
Suppression List Management is a vital component of effective email and SMS compliance programs with laws like CAN-SPAM and TCPA.
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Brand Integrity Guide
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
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LeadsCouncil On-Air Podcast with Tom Wozniak
Check out this LeadsCouncil On-Air podcast interview with OPTIZMO’s very own head of marketing, Tom Wozniak discussing email marketing and compliance.
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Partner Interview with CAKE
OPTIZMO’s releases it’s first Q&A Partner Interview post with Garth Harris, Vice President of Product Innovation at CAKE!
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An Advertiser’s Guide to Utilizing an Email Affiliate Program
OPTIZMO releases its Advertiser’s Guide to Utilizying an Email Affiliate Program, in collaboration with Clickbooth, the top-rated affiliate network.
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OPTIZMO Email Suppression List Management Explainer Video
COLLECT – STORE – DISTRIBUTE – AUTOMATE Curious to get a quick overview of how OPTIZMO’s email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our platform to ensure email compliance with CAN-SPAM, automate the collection, storage, and distribution of email opt-out requests, and enhance…
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Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
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GDPR and Privacy at the RSA Conference 2018
Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics. But, the hottest topic of the show was definitely GDPR.
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BYOD Risk Management
Technology changes quickly, and it’s clear that companies that can take the lead in adopting technology that can allow for innovation in services or products will have a good chance of making gains in a respective industry.
