Our next LinkUnite V interview features Linda McCauley, VP of Marketing at Anura, who has known LinkUnite co-founder Sara Malo since they were kids, and has the stories (and a few scars!) to prove it. She shares how Sara talked her into attending her first LinkUnite with a simple “trust me,” and how that leap opened the door to friendships, support, and a sense of belonging she didn’t even know she needed.
She talks about her role at Anura and why being part of a company fighting digital fraud feels meaningful, especially as more businesses recognize how bad data affects everything from performance to decision-making. Linda also reflects on how quickly the industry shifts and why more people are finally acknowledging that fraud is a problem they can’t ignore.
We wrap with the best and worst advice Linda has received over the years. The best? Lean in and take the chance, the same mindset that brought her to her first LinkUnite and opened doors she didn’t expect. And the worst? Quieting her voice when her gut told her she was right. It’s something she no longer entertains, in her career or her life.
To watch more interviews from LinkUnite V, along with other videos from across the email marketing industry, check out our full Video Library or YouTube channel.
