Coming to you next from LinkUnite V, we sat down with industry vet Wendy Palmer, Founder of Steel Interactive Inc., to talk about her journey through the digital marketing space and what ultimately led her to start her own company. Wendy reflects on the early days of online marketing, the mentors who inspired her, and the leap of faith it took to strike out on her own six years ago.
She also shares how LinkUnite has become a source of connection and support, where the focus isn’t on swapping business cards, but on building relationships, sharing ideas, and learning from one another. From lessons in leadership to monthly meetups that cover everything from AI to team building, Wendy explains how this community has played a lasting role in her career.
We wrap up with some advice she’s carried forward: be assertive, be authentic, and remember that success doesn’t come from trying to please everyone.
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