OPTIZMO – October 2018 Newsletter – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns.
There’s a lot to learn from your email opt-outs, if you take the time to dig into the data.
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Check out the OPTIZMO September 2018 newsletter.
In case you missed it in your inbox, check out our August 2018 Newsletter.
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
OPTIZMO will be be exhibiting at MailCon New York 2018! You can find us in the third floor expo hall – table #322. Stop by and meet members of the team who will be making the trip to the big apple – Jake Dearstyne, Brian Culp, David Kiefel, and Tom Wozniak. We’re excited to speak…
OPTIZMO™ Exhibiting at MailCon New York 2018 The company will join 40 other exhibitors at the email marketing, performance, and deliverability event. July 12, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it will be exhibiting at MailCon New York on July 28, 2018, marking the first…
How does GDPR impact email marketers?