Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives.
As many industry experts have noted, one of the most important elements of successful email advertising is creating compelling content.
There are a number of traits that successful email marketing messages tend to share, and as several experts recently highlighted, among the most important are engagement, value and brevity.
Email marketing allows businesses to reach customers easily and spread information quickly.
There are a variety of factors that affect the success of email marketing services, but the quality of the content is one of the most important.
Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique.
As Sundeep Kapur, writing for ClickZ, recently highlighted, the visual appearance of email marketing messages can have a major impact on how well or poorly they are received.