A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating with current and past customers. However, email can also be a top performing customer…
OPTIZMO releases its new guide to email marketing metrics in conjunction with email and affiliate marketing company, Madrivo.
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With that in mind, here are 4 audience segments that most companies can effectively leverage within their marketing programs. Audience…
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so…
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes Published on May 30, 2019 on Forbes.com Email marketing continues to deliver results for advertisers, four decades after the first promotional email message was sent. By 2023, there are expected to be 4.4 billion email users (subscription required) in the world. With that kind of…
Looking Back at 10 Years of OPTIZMO As we continue to celebrate our 10th Anniversary in 2019, it’s fun to look back at some of our company milestones and things that have happened in the email marketing industry over the past decade. Here are a few highlights from the past 10 years. Industry Events The…
5 Keys to a Successful Email Campaign – Business2Community May 15, 2019 on Business2Community After 40 years, email remains a powerful marketing tool for many companies. In fact, it continues to be one of the most cost-effective marketing channels available, delivering the highest ROI of any channel for many advertisers. However, creating a successful email campaign isn’t…
Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers – FeedFront/This is Affiliate Marketing Podcast May 3, 2019 on FeedFront and the This is Affiliate Marketing Podcast Tom Wozniak, Head of marketing for OPTIZMO Technologies, joined Shawn Collins to chat on his podcast – This is Affiliate Marketing with Shawn Collins in…
Digital Marketing Lessons from Direct Mail Marketers It’s amazing that in the digital marketing industry, Email Marketing is looked at as being old-school. It’s been around for 40+ years now, making it the elder statesman of the online marketing arena. But, email and really most forms of digital marketing (display, social, video, mobile, etc.) are…