Approaching Email Marketing During A Public Crisis – Forbes
Email marketing during a crisis or public emergency can be very challenging. Here are some email best practices to consider in your program.
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Email Marketing Tip – Using a Preference Center
A look at the rationale and potential benefits of using a Preference Center as part of your overall email Opt-Out process.
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Email Marketing Tip – Suppressing High-Volume Non-Responders
OPTIZMO email marketing tips blog post – suppressing high-volume non-responders can be a big benefit for your email marketing program.
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OPTIZMO™ Releases Guide to Email Marketing Metrics
OPTIZMO releases its new guide to email marketing metrics in conjunction with email and affiliate marketing company, Madrivo.
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OPTIZMO’s Guide to Email Marketing Metrics
This guide provides an overview of 8 email metrics you should be using to measure campaign performance and optimization.
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Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
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The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
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4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With that in mind, here are 4 audience segments that most companies can effectively leverage within their marketing programs. Audience…
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3 Ways Compliance Improves your Email Program – FeedFront
3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties. However, running a compliant email program leveraging industry best practices has a number…
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4 Tips for Improving Email Open Rates – Adotas
The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place.
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3 Holiday Email Marketing Tips
The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.).
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4 Ways to Improve Email Open Rates – Madrivo Guest Post
For an email campaign to be successful, one of the first things that needs to happen is for recipients to actually open your message.
