The importance of understanding the diversity within an email campaign’s target audience was recently highlighted by Pamela Vaughan of Hubspot, who argued that segmentation is a key list management strategy that all email marketers should consider implementing.
To help inexperienced marketers improve their methods, industry expert Wikus Engelbrecht recently shared several tips with Business News Daily. Most notably, he argued that email list cleansing and targeting are critical elements of any successful email campaign.
One of the most significant consequences of mass email blasts can be damage to the company’s brand reputation.
Companies need to take every opportunity to get a leg up on competitors when it comes to pushing an aggressive and comprehensive digital marketing strategy.
There are many critical components of a successful email marketing campaign. Businesses must develop strategies that are both diversified and focused to be effective.
Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique.
As several marketing experts have highlighted, it is critical that email marketers choose the right ESP.
As Sundeep Kapur, writing for ClickZ, recently highlighted, the visual appearance of email marketing messages can have a major impact on how well or poorly they are received.
Email marketing can be an extremely successful tool for businesses to enhance public reach, brand recognition and conversion rates with.
It is essential for all email marketers to follow best practices to maximize their effectiveness. And, as several experts recently highlighted, three of those best practices are creating useful content, carefully managing lists and avoiding spam filters.