Consumers Enjoy Receiving Marketing Messages, Study Suggests
As a recent study demonstrated, consumers are generally pleased to receive marketing messages from firms they are interested in.
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Choosing the Right Email Service Provider is Key
As several marketing experts have highlighted, it is critical that email marketers choose the right ESP.
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4 Trends to Avoid with Email Marketing
Email marketing can be an extremely successful tool for businesses to enhance public reach, brand recognition and conversion rates with.
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3 Email Advertising Essentials: Useful Content, List Management and Avoiding Spam Filters
It is essential for all email marketers to follow best practices to maximize their effectiveness. And, as several experts recently highlighted, three of those best practices are creating useful content, carefully managing lists and avoiding spam filters.
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OPTIZMO™ Releases First Ever Advertiser Access Portal
Last month, OPTIZMO™ Technologies released their highly anticipated Advertiser Access Portal. Exclusive to OPTIZMO, this new feature allows Advertisers that do not have an account with OPTIZMO, but their Network does, to directly import their opt-out lists to the OPTIZMO Advertiser Access Portal – both eliminating double handling of sensitive data and saving Networks valuable…
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OPTIZMO Announces DirectTrack Integration
OPTIZMO Technologies announces the integration of their email suppression list management and email compliance solutions into DirectTrack, the affiliate management platform.
