Make the Most of Holiday Email Marketing
Here are three key email campaign management tips for improving marketing up to and during the holidays.
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3 Key Factors of Email Marketing Integration
Email marketing integration isn’t so much about implementing a new solution as it is coordinating social, web, video and email marketing initiatives to work in conjunction with each other.
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Email Marketing Should Feature Multiple Channels
Too often, organizations develop a mutli-pronged approach to marketing, which is good, but then fail to use them in conjunction. Yet these other channels can provide a great deal of useful material.
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Email Marketing a Major Sales Driver for Returning Customers, Study Finds
As a recent study demonstrated, social media has yet to overtake email as a sales driver. In fact, it’s not even close.
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Remember Key Trends with Email Marketing
Email marketing is a top solution for businesses trying to increase profits and enhance brand reputation.
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How to Maximize Email Deliverability
Email open rates play a major role in the success of email marketing services.
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3 Email Marketing Mistakes to Avoid
Email marketers must avoid making critical mistakes when conducting their campaigns. Here are three of the most significant, avoidable errors that marketers should be aware of.
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What Clients “Like”: Merging Social Media and Email Campaigns
Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world.
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Top 3 Metrics for Email Marketing
Email marketing success comes down to number crunching.
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Accurate Data Necessary for Effective List Segmentation
A recent survey, conducted by Return Path, found that marketers intend to increase their use of analytics in the coming year largely in order to develop improved segmentation and targeting tactics, according to Econsultancy.
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Segmentation: A Key List Management Technique
The importance of understanding the diversity within an email campaign’s target audience was recently highlighted by Pamela Vaughan of Hubspot, who argued that segmentation is a key list management strategy that all email marketers should consider implementing.
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Email List Cleansing, Targeting Critical to Success, Expert Claims
To help inexperienced marketers improve their methods, industry expert Wikus Engelbrecht recently shared several tips with Business News Daily. Most notably, he argued that email list cleansing and targeting are critical elements of any successful email campaign.
