Suppression List Management
Suppression List Management is a vital component of effective email and SMS compliance programs with laws like CAN-SPAM and TCPA.
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Brand Integrity Guide
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
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OPTIZMO Video Series – Interview Highlights
The latest OPTIZMO video release includes interview highlights from a number of the more in-depth interviews from earlier videos.
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OPTIZMO™ Releases Video Interview Series
OPTIZMO Technologies announces the release of the company’s first partner video interview series, including various partners and clients.
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Email Marketing Tip – What is Negative Targeting?
Negative targeting can be a highly effective method for effective audience targeting within your email marketing campaigns.
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OPTIZMO Video Series – Interview Mixtape
OPTIZMO interview mixtape mashup video recorded during Affiliate Summit West and MailCon Las Vegas in January 2020 with numerous partners.
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Three Reasons Email is Hitting its Stride in ‘Middle Age’ – Forbes
Digital Marketing may be considered a young person’s industry, but email marketing, arguably the first form of digital marketing is entering middle age.
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Turning a Negative into a Positive – Only Influencers
Turning a Negative into a Postive article on the Only Influencers blog, focused on using negative marketing signals for email optimization.
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LeadsCouncil On-Air Podcast with Tom Wozniak
Check out this LeadsCouncil On-Air podcast interview with OPTIZMO’s very own head of marketing, Tom Wozniak discussing email marketing and compliance.
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OPTIZMO Video Series – Bliss Media Interview
Interview with Jeff Fisher, Managing Partner at Bliss Media meeting with the OPTIZMO Technologies team to discuss email marketing and compliance.
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OPTIZMO Video Series – Third Element Marketing Interview
Interview with Alex Zabrondnik, Co-Founder of Third Element Marketing, who sat down with the OPTIZMO team in Las Vegas in early 2020.
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OPTIZMO Video Series – Spades Media Interview
Check out the latest OPTIZMO video release this week – an interview with longtime partner and friend Jim Banks, CEO of Spades Media.
