Four Signs Your Email List Needs Some Spring Cleaning
Four telltale signs your email list is overdue for a cleanup, and what to do about each one before they start hurting your deliverability and sender reputation.
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The SECURE Data Act: Will it pass? – Guest post by Gayla Huber
Compliance expert Gayla Huber breaks down what the SECURE Data Act would mean for marketers and what your team should be doing right now, regardless of whether it passes.
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Why Your Email Campaigns Aren’t Converting (It’s Not Your Subject Line) – Guest Post by Jeanne Jennings
Email marketing expert Jeanne Jennings writes why most conversion problems trace back to one overlooked element, and shares a practical framework for fixing it fast.
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OPTIZMO™ Releases 2025 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2025, focusing on timing, geographic location, and device trends.
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2025 Email Opt-Out Infographic
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
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What Is Multivariate Testing in Email Marketing?
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
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Is Email Marketing As We Know It Changing?
This looks at how AI is starting to shape the inbox, and what that could mean for how messages are read, filtered, and optimized as email continues to evolve.
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OPTIZMO™ Releases 2026 Guide to Email Suppression List Management
The updated resource provides marketers with key strategies to maintain compliance, improve deliverability, and optimize campaign performance.
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2026 Guide to Email Suppression List Management
This guide outlines the fundamentals of suppression list management, covering CAN-SPAM compliance requirements, suppression strategies, and how proper opt-out handling supports deliverability and campaign performance.
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LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
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LinkUnite V Interview Series – Grace Daly
The Senior Manager of Sales and Business Development at RXMG shares how mentorship, humility, and a strong community helped guide her career in performance marketing.
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LinkUnite V Interview Series – Jessika Thompson
The Director of Business Intelligence at Ignite Media Group reflects on building a flexible career she never expected, embracing change alongside rapid industry growth, and the resilience that’s helped her start again whenever needed.
