Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
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A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup Heading to New York for MailCon, Affiliate Summit East, Mailer Meetup, SMS Meetup, and the AdBuyers Meetup? (Whew! That’s a lot of events all at once!) Whether you’re planning to attend 1, 2 or more of these great events in New York from…
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The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
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Digital Summit Denver 2019 Recap
Digital Summit Denver 2019 – Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event that takes place in a few…
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4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With that in mind, here are 4 audience segments that most companies can effectively leverage within their marketing programs. Audience…
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MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so…
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Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes Published on May 30, 2019 on Forbes.com Email marketing continues to deliver results for advertisers, four decades after the first promotional email message was sent. By 2023, there are expected to be 4.4 billion email users (subscription required) in the world. With that kind of…
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Looking Back at 10 Years of OPTIZMO™
Looking Back at 10 Years of OPTIZMO As we continue to celebrate our 10th Anniversary in 2019, it’s fun to look back at some of our company milestones and things that have happened in the email marketing industry over the past decade. Here are a few highlights from the past 10 years. Industry Events The…
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OPTIZMO™ Sponsoring MailCon New York 2019
OPTIZMO has announced that it will once again be sponsoring MailCon New York on August 10, 2019 as the official Compliance Sponsor.
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5 Keys to a Successful Email Campaign – Business2Community
5 Keys to a Successful Email Campaign – Business2Community May 15, 2019 on Business2Community After 40 years, email remains a powerful marketing tool for many companies. In fact, it continues to be one of the most cost-effective marketing channels available, delivering the highest ROI of any channel for many advertisers. However, creating a successful email campaign isn’t…
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Journey Summit 2019 Recap
Journey Summit 2019 Recap OPTIZMO’s Chief Revenue Officer, Jake Dearstyne, attended the Journey Summit in Philadelphia, PA this week and wanted to provide a quick recap of the event with some highlights in case you are considering attending this show next year. The Journey Summit is a one-day content-based event for marketers in verticals pertaining…
