OPTIZMO™ Sponsoring MailCon New York 2019
OPTIZMO has announced that it will once again be sponsoring MailCon New York on August 10, 2019 as the official Compliance Sponsor.
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5 Keys to a Successful Email Campaign – Business2Community
5 Keys to a Successful Email Campaign – Business2Community May 15, 2019 on Business2Community After 40 years, email remains a powerful marketing tool for many companies. In fact, it continues to be one of the most cost-effective marketing channels available, delivering the highest ROI of any channel for many advertisers. However, creating a successful email campaign isn’t…
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Journey Summit 2019 Recap
Journey Summit 2019 Recap OPTIZMO’s Chief Revenue Officer, Jake Dearstyne, attended the Journey Summit in Philadelphia, PA this week and wanted to provide a quick recap of the event with some highlights in case you are considering attending this show next year. The Journey Summit is a one-day content-based event for marketers in verticals pertaining…
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Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers – FeedFront/This is Affiliate Marketing Podcast
Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers – FeedFront/This is Affiliate Marketing Podcast May 3, 2019 on FeedFront and the This is Affiliate Marketing Podcast Tom Wozniak, Head of marketing for OPTIZMO Technologies, joined Shawn Collins to chat on his podcast – This is Affiliate Marketing with Shawn Collins in…
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A Primer for SMS Marketing Compliance – Business2Community
A Primer for SMS Marketing Compliance Published on April 15, 2019 on Business2Community. If you’ve noticed an uptick in the number of marketing text messages you receive every day in 2019, you’re not alone. More and more advertisers (large and small) are taking advantage of the marketing channel. The reasons why are pretty clear. What…
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The CAN-SPAM Act of 2003 – An Updated Overview
An overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
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OPTIZMO™ Named to the 2019 Online Trust Alliance Honor Roll
OPTIZMO™ Named to the 2019 Online Trust Alliance Honor Roll This is the company’s 5th consecutive year receiving the honor AUSTIN, Texas, April 16, 2019 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in suppression list management, is excited to announce our inclusion on the Online Trust Alliance (OTA) Honor Roll for 2019. The OTA Honor Roll…
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Three Lessons Marketers Can Learn From The Fyre Festival
Three Lessons Marketers Can Learn From The Fyre Festival Published on April 10, 2019 on Forbes.com At this point, a lot of people have watched one of the documentaries on the Fyre Festival (Netflix and Hulu). Like many, I watched the films with a sense of disbelief as the entire event crumbled into dust like a building…
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Digital Marketing Lessons from Direct Mail Marketers
Digital Marketing Lessons from Direct Mail Marketers It’s amazing that in the digital marketing industry, Email Marketing is looked at as being old-school. It’s been around for 40+ years now, making it the elder statesman of the online marketing arena. But, email and really most forms of digital marketing (display, social, video, mobile, etc.) are…
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3 Ways Compliance Improves your Email Program – FeedFront
3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties. However, running a compliant email program leveraging industry best practices has a number…
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OPTIZMO™ Celebrates its 10th Anniversary
OPTIZMO™ Celebrates its 10th Anniversary How a 2-person startup became the industry leader in its space AUSTIN, Texas, March 27, 2019 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in suppression list management, is celebrating 10 years of continuous growth, supporting and empowering clients in developing their email compliance programs. In 2009, co-founders Khris Thayer (CEO)…
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Travel & Conversion Summit 2019 Recap
OPTIZMO provides a recap and review of the Traffic & Conversion Summit 2019 in San Diego.
