Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.
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GDPR: What Future for First, Second and Third-Party Data
Insights on how first, second and third-party data may be affected by GDPR.
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OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
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GDPR: Fact or Fiction? – Adotas
Fact or Fiction About Some Key Aspects of GDPR.
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After Segmentation Must Come Adaptation
List segmentation is one of the most powerful tools for optimizing email marketing performance. The concept isn’t new or limited to just the email channel. List segmentation has been a cornerstone of direct mail since long before the internet existed.
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What GDPR Means for US Affiliate Marketers – FeedFront, May 2018
As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR.
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3 Tips for Effective Email Campaign Management
Running an email marketing campaign can be challenging and even frustrating at times. This is especially true if you do not have much marketing or advertising experience to serve as a guide.
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GDPR and Privacy at the RSA Conference 2018
Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics. But, the hottest topic of the show was definitely GDPR.
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3 Tips for Creating Compelling Email Marketing Content
As many industry experts have noted, one of the most important elements of successful email advertising is creating compelling content.
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RSA Conference USA 2018
Come meet the OPTIZMO team at RSA Conference 2018 taking place April 16 -20, 2018 in San Francisco! RSA Conference conducts information security events around the globe that connect attendees to industry leaders and highly relevant information. It is a great opportunity to learn about new approaches to info security, discover the latest technology and…
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OPTIZMO™ Joins the International Association of Privacy Professionals
OPTIZMO™ Joins the International Association of Privacy Professionals The company will continue to promote effective privacy practices throughout the digital advertising ecosystem. AUSTIN, Texas, April 12, 2018 — OPTIZMO Technologies, the industry leader in email suppression list management, today announced that is has joined the International Association of Privacy Professionals (IAPP) to support effective privacy…
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3 Ways to Optimize Mobile Email Marketing
Firms needs to optimize their marketing campaigns for mobile devices. Here are three ways to achieve this result.
