What Is Email Deployment? – An Essential Guide for Email Marketers
Learn what email deployment is, why it matters for email marketers, common challenges, and best practices for sending compliant and effective campaigns.
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Four Tips For Getting Started With Email Marketing — Forbes
OPTIZMO’s Tom Wozniak reflects in Forbes on what it really takes to launch an email program the right way. The mindset, the prep work, and a few lessons learned from years in the game.
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Email Marketing is Hard — Only Influencers
In this OI article, Tom Wozniak breaks down why email marketing still delivers unmatched ROI, and why mastering it takes strategy, compliance, and real expertise.
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OPTIZMO European Recap: ClickBid World Ibiza & Affiliate World Europe
OPTIZMO’s summer trip to ClickBid World in Ibiza and Affiliate World Europe in Budapest combined panels, networking, and new connections with unforgettable experiences across two standout events.
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Advanced Email List Segmentation Tactics for Modern Marketers
This article explores advanced segmentation strategies that help tailor messages to subscriber actions, preferences, and value.
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OPTIZMO™ Releases 2024 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends.
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2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
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A Word With…Gordon Riegel
A conversation with Suited Connector’s VP of Affiliate Marketing, Gordon Riegel, on leadership, mentorship, and building lasting impact in both business and life.
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Preparing for Uncertain Regulatory Enforcement in 2025 – IntegriShield Guest Post
IntegriShield’s Gayla Huber outlines how businesses can brace for uncertain regulatory enforcement in 2025, emphasizing a mix of federal and state-level action, the importance of compliance planning, and practical steps to stay nimble and resilient.
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ComplianceCast: OPTIZMO, Anura, & IntegriShield
This ComplianceCast episode, filmed at Affiliate Summit West, features insights on the evolving compliance landscape in digital marketing from experts at Anura and IntegriShield.
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Back to Basics: Email Marketing & Suppression – Webinar ft. OPTIZMO & ZeroBounce
Join Brian Minick and Tom Wozniak to get answers to questions you may be afraid to ask about email marketing, spam, and compliance.
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LinkUnite Interview Series — Heidi Johnson & Lilia Shamray
Heidi Johnson & Lilia Shamray from Lead Economy share their experiences after attending their first LinkUnite event.
