Email Marketing Tip – What is Negative Targeting?
Negative targeting can be a highly effective method for effective audience targeting within your email marketing campaigns.
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OPTIZMO Video Series – Interview Mixtape
OPTIZMO interview mixtape mashup video recorded during Affiliate Summit West and MailCon Las Vegas in January 2020 with numerous partners.
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Three Reasons Email is Hitting its Stride in ‘Middle Age’ – Forbes
Digital Marketing may be considered a young person’s industry, but email marketing, arguably the first form of digital marketing is entering middle age.
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Turning a Negative into a Positive – Only Influencers
Turning a Negative into a Postive article on the Only Influencers blog, focused on using negative marketing signals for email optimization.
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LeadsCouncil On-Air Podcast with Tom Wozniak
Check out this LeadsCouncil On-Air podcast interview with OPTIZMO’s very own head of marketing, Tom Wozniak discussing email marketing and compliance.
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OPTIZMO Video Series – Bliss Media Interview
Interview with Jeff Fisher, Managing Partner at Bliss Media meeting with the OPTIZMO Technologies team to discuss email marketing and compliance.
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OPTIZMO Video Series – Third Element Marketing Interview
Interview with Alex Zabrondnik, Co-Founder of Third Element Marketing, who sat down with the OPTIZMO team in Las Vegas in early 2020.
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OPTIZMO Video Series – Spades Media Interview
Check out the latest OPTIZMO video release this week – an interview with longtime partner and friend Jim Banks, CEO of Spades Media.
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Email Marketing Tip – You Think I’m Funny?
In this week’s email marketing tip, we look at whether you should consider using humor in your next email marketing campaign.
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OPTIZMO Video Series – Everflow Interview
Check out the latest OPTIZMO partner interview video release, with this great conversation with Michael Cole, VP of Marketing at Everflow.
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Email Marketing Tip – Write a Great Subject Line
This week’s email marketing tips focuses on the various strategies you might consider when writing the subject line for your next campaign.
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OPTIZMO Video Series – SmarterChaos Interview 2
Check out the latest OPTIZMO partner interview video release, with this great conversation with Stu Butler, Co-Founder at Smarter Chaos.
