Email Marketing Tip – Leveraging Negative Marketing Signals
OPTIZMO email marketing tip – what are negative marketing signals and how can they be used in your campaign optimization program?
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OPTIZMO Video Series – LashBack Interview
Check out the latest OPTIZMO partner interview video release, with this great conversation with Francis Chmelir at LashBack.
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4 Ways to Engage with the Stay-at-Home Audience – Business2Community
Here are four tips for marketers to better engage with their audiences in the current environment where everyone is working-from-home.
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OPTIZMO Video Series – CAKE Interview
Check out the latest OPTIZMO partner interview video release, with this conversation with Garth Harris, VP of Product Innovation at CAKE.
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How to Use Opt-Out Data to Improve your Email Marketing – MailCon Las Vegas 2020
Check out some highlights from this MailCon 2020 presentation with OPTIZMO’s head of marketing, Tom Wozniak and LashBack CEO Francis Chmelir.
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Email Marketing Tip – Timing Your Email Campaigns
OPTIZMO email marketing tip – how to use timing in your email marketing campaigns to optimize engagement and response from your audience.
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OPTIZMO Video Series – SmarterChaos Interview
Check out the latest OPTIZMO partner interview video release, with this conversation with Matt Frary, Founder and Chief of Chaos at SmarterChaos.
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Three Timely Tactics To Optimize Your Email Marketing Campaigns – Forbes
Here are just a few steps you should take when evaluating if and how your email marketing campaigns should address or adapt to a specific situation.
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Email Marketing Tip – Suppressing Previous Recipients
Check out this week’s email marketing tip from OPTIZMO on the possible reasons you might want to suppress previous email recipients from your campaigns.
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OPTIZMO Video Series – HitPath Interview
Check out the latest release in the OPTIZMO video series of partner highlights – an interview with HitPath Founder and CEO, Sam Prokop.
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Approaching Email Marketing During A Public Crisis – Forbes
Email marketing during a crisis or public emergency can be very challenging. Here are some email best practices to consider in your program.
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Email Marketing Tip – Using a Preference Center
A look at the rationale and potential benefits of using a Preference Center as part of your overall email Opt-Out process.
