OPTIZMO – October 2018 Newsletter – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
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Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
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Email Metrics can be Deceptive
Email campaigns generate a variety of metrics that need to be evaluated for a full view of performance.
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Insights from Email Opt-Outs – Adotas
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
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Email Marketers Should Consider Various Targeting Options
There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider.
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What You Can Learn From Email Opt-Outs – Ongage Guest Post
Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns.
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Lessons Learned from Email Opt-Outs – FeedFront
There’s a lot to learn from your email opt-outs, if you take the time to dig into the data.
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OPTIZMO – September 2018 News – New Opt-Out Data
Check out the OPTIZMO September 2018 newsletter.
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Stick the Landing… The Landing Page, That is
There are many elements of a marketing campaigns that are often overlooked. One of these is the landing page.
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Connecting with Your Non-Responders in the Real World – Guest Post
There are many reasons why your prospects don’t respond to email communications.
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Turning a Negative into a Positive – Adotas
A lot of successful marketers are optimistic by nature, focusing on the positive. This positivity shows up in marketing performance analysis and optimization as well.
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Leveraging Your Email Suppression List for Better Audience Targeting – ReachDynamics Blog
There have been times during the 40 year history of email marketing when a lot of marketers took a spray-and-pray approach to their campaigns – emailing large groups of people, targeted or not – hoping to connect with the right prospects in the process.
