OPTIZMO’s Guide to Email Suppression List Management
Our Guide to Email Suppression List Management provides email marketers with a background on the importance of email suppression list management.
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4 Tips for Improving Email Open Rates – Adotas
The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place.
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What We Can Learn From Email Marketing’s 40-Year Evolution – Forbes
It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.
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3 Holiday Email Marketing Tips
The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.).
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OPTIZMO – November 2018 News – Ready for Vegas?
In case you missed it in your inbox, check out our September 2018 Newsletter here!
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Do Not Overlook the ‘From’ Address
For marketers who are newer to email, the importance of the From address can often be overlooked.
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OPTIZMO – October 2018 Newsletter – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
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Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
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Email Metrics can be Deceptive
Email campaigns generate a variety of metrics that need to be evaluated for a full view of performance.
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Insights from Email Opt-Outs – Adotas
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
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Email Marketers Should Consider Various Targeting Options
There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider.
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What You Can Learn From Email Opt-Outs – Ongage Guest Post
Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns.
