3 Keys for a Leaner, Better Email List
Here are three tips that email marketers should consider implementing to improve the quality of their contact lists.
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MediaPost: Unsubscribe Practices: They’re Good Until They’re Not
Almost 95% of retailers are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative.
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MediaPost: Unsubscribe Practices: They’re Good Until They’re Not
Almost 95% of retailers are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative.
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OPTIZMO™ Hires Tom Wozniak as Executive Director of Marketing
OPTIZMO Technologies, the industry leader in suppression list management, today announced the appointment of Tom Wozniak as Executive Director of Marketing, as the company continues to grow its business in the U.S. and international markets.
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Timing is Everything with Email Marketing
Implementing suppression list management and effective best practices for readability are important aspects of email marketing, yet the time emails are sent can play a big role in open rates as well.
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Email Marketers Should Pay Attention to Subscriber Preferences
There are many ways that an email marketing campaign can fall flat. Of these, one of the most critical to avoid is disregarding subscriber preferences when it comes to frequency.
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Content is Key for Successful Email Marketing, Expert Says
Perhaps no single factor will have a greater impact determining the ultimate fate of an email marketing campaign than content creation.
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3 Critical Precautions for Effective Email Marketing
The following are three key precautions marketers should focus their attention on when crafting email campaigns.
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Consumers Want Quality Content in Their Email
There are a variety of factors that affect the success of email marketing services, but the quality of the content is one of the most important.
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3 Tips on Ensuring Email Compliance
Digital communications is becoming a leading tool for marketing and customer service across almost every industry.
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3 Tips for Improving Email Campaign Management
Batch and blast email list marketing is no longer a viable option for businesses looking to implement successful email campaigns.
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Top Reasons Email Marketing is Needed
Every business invests in marketing initiatives, but not every one succeeds. Many companies are constantly looking for ways to improve marketing solutions and increase conversion rates. For many, the answer lies in email marketing services.
