What Clients “Like”: Merging Social Media and Email Campaigns
Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world.
-
-
Top 3 Metrics for Email Marketing
Email marketing success comes down to number crunching.
-
Email List Cleansing, Targeting Critical to Success, Expert Claims
To help inexperienced marketers improve their methods, industry expert Wikus Engelbrecht recently shared several tips with Business News Daily. Most notably, he argued that email list cleansing and targeting are critical elements of any successful email campaign.
-
Email Compliance can be Confusing for the Unprepared
Email marketing is a highly successful endeavor for most businesses that invest in it, but it requires a bit of preparation and foresight to be accomplished properly.
-
Email Blasting Hurts Brand Reputation
One of the most significant consequences of mass email blasts can be damage to the company’s brand reputation.
-
Email Acquisition
Companies need to take every opportunity to get a leg up on competitors when it comes to pushing an aggressive and comprehensive digital marketing strategy.
-
Don’t Overlook the Importance of Brainstorming and Planning in Email Marketing
There are many critical components of a successful email marketing campaign. Businesses must develop strategies that are both diversified and focused to be effective.
-
Creativity Not Always Ideal for Email Marketing
Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique.
-
Consumers Enjoy Receiving Marketing Messages, Study Suggests
As a recent study demonstrated, consumers are generally pleased to receive marketing messages from firms they are interested in.
-
Avoid Costly Email List Marketing Pitfalls
Email lists have been central to the ways companies do business and interact with potential and current clients, partners, associates and investors for more than a decade.
-
4 Trends to Avoid with Email Marketing
Email marketing can be an extremely successful tool for businesses to enhance public reach, brand recognition and conversion rates with.
-
CAN-SPAM Compliance Failure can Lead to FTC Audit
CAN-SPAM compliance failures can lead to FTC audits.
