This CAKE blog Q&A features OPTIZMO CRO Jake Dearstyne discussing the role of automated email compliance in affiliate programs, common pitfalls marketers face, and how CAKE and OPTIZMO work together to support compliant, high-performing email marketing.
Suppression List Management is a vital component of effective email and SMS compliance programs with laws like CAN-SPAM and TCPA.
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
The latest OPTIZMO video release includes interview highlights from a number of the more in-depth interviews from earlier videos.
OPTIZMO Technologies announces the release of the company’s first partner video interview series, including various partners and clients.
Negative targeting can be a highly effective method for effective audience targeting within your email marketing campaigns.
OPTIZMO interview mixtape mashup video recorded during Affiliate Summit West and MailCon Las Vegas in January 2020 with numerous partners.
Digital Marketing may be considered a young person’s industry, but email marketing, arguably the first form of digital marketing is entering middle age.
Turning a Negative into a Postive article on the Only Influencers blog, focused on using negative marketing signals for email optimization.
Check out this LeadsCouncil On-Air podcast interview with OPTIZMO’s very own head of marketing, Tom Wozniak discussing email marketing and compliance.
Interview with Jeff Fisher, Managing Partner at Bliss Media meeting with the OPTIZMO Technologies team to discuss email marketing and compliance.
Check out the latest OPTIZMO video release this week – an interview with longtime partner and friend Jim Banks, CEO of Spades Media.