CAN-SPAM Deep Dive Series – Honoring Opt-Out Requests
Check out the latest blog post in our series on CAN-SPAM Compliance, focusing on honoring opt-out requests.
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OPTIZMO™ Selected for the 2020 Corporate Excellence Awards
OPTIZMO Technologies has been named to the 2020 Corporate Excellence Awards in the latest issue of Corporate Vision Magazine.
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OPTIZMO Named the Leader in Innovation – Corporate Vision Magazine
The team at OPTIZMO was featured in Corporate Vision Magazine as the leader in the email and SMS suppression list management industry.
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Three Email Best Practices for High-Performing Campaigns – Forbes
Check out our latest article on Forbes, including three best practices that can lead to high performing email marketing campaigns.
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OPTIZMO™ Releases Video Interview Series
OPTIZMO Technologies announces the release of the company’s first partner video interview series, including various partners and clients.
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Email Marketing Tip – What is Negative Targeting?
Negative targeting can be a highly effective method for effective audience targeting within your email marketing campaigns.
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Turning a Negative into a Positive – Only Influencers
Turning a Negative into a Postive article on the Only Influencers blog, focused on using negative marketing signals for email optimization.
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OPTIZMO Video Series – Third Element Marketing Interview
Interview with Alex Zabrondnik, Co-Founder of Third Element Marketing, who sat down with the OPTIZMO team in Las Vegas in early 2020.
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Email Marketing Tip – Leveraging Negative Marketing Signals
OPTIZMO email marketing tip – what are negative marketing signals and how can they be used in your campaign optimization program?
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Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
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4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With that in mind, here are 4 audience segments that most companies can effectively leverage within their marketing programs. Audience…
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5 Keys to a Successful Email Campaign – Business2Community
5 Keys to a Successful Email Campaign – Business2Community May 15, 2019 on Business2Community After 40 years, email remains a powerful marketing tool for many companies. In fact, it continues to be one of the most cost-effective marketing channels available, delivering the highest ROI of any channel for many advertisers. However, creating a successful email campaign isn’t…
