Email Marketing a Major Sales Driver for Returning Customers, Study Finds
As a recent study demonstrated, social media has yet to overtake email as a sales driver. In fact, it’s not even close.
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Remember Key Trends with Email Marketing
Email marketing is a top solution for businesses trying to increase profits and enhance brand reputation.
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3 Email Marketing Mistakes to Avoid
Email marketers must avoid making critical mistakes when conducting their campaigns. Here are three of the most significant, avoidable errors that marketers should be aware of.
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What Clients “Like”: Merging Social Media and Email Campaigns
Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world.
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Top 3 Metrics for Email Marketing
Email marketing success comes down to number crunching.
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Accurate Data Necessary for Effective List Segmentation
A recent survey, conducted by Return Path, found that marketers intend to increase their use of analytics in the coming year largely in order to develop improved segmentation and targeting tactics, according to Econsultancy.
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Segmentation: A Key List Management Technique
The importance of understanding the diversity within an email campaign’s target audience was recently highlighted by Pamela Vaughan of Hubspot, who argued that segmentation is a key list management strategy that all email marketers should consider implementing.
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Email List Cleansing, Targeting Critical to Success, Expert Claims
To help inexperienced marketers improve their methods, industry expert Wikus Engelbrecht recently shared several tips with Business News Daily. Most notably, he argued that email list cleansing and targeting are critical elements of any successful email campaign.
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Email Blasting Hurts Brand Reputation
One of the most significant consequences of mass email blasts can be damage to the company’s brand reputation.
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Email Acquisition
Companies need to take every opportunity to get a leg up on competitors when it comes to pushing an aggressive and comprehensive digital marketing strategy.
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Don’t Overlook the Importance of Brainstorming and Planning in Email Marketing
There are many critical components of a successful email marketing campaign. Businesses must develop strategies that are both diversified and focused to be effective.
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Creativity Not Always Ideal for Email Marketing
Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique.
