OPTIZMO Technologies, the industry leader in email suppression list management, today announced that is has joined the Data & Marketing Association (DMA) and will be participating in various committees and association initiatives designed to lead the direct marketing industry forward in 2018 and beyond.
LeadsCon is coming back to Las Vegas, March 5-7, 2018 and the OPTIZMO Team will be making the trip.
Here are three specific strategies organizations can use to improve the relevance of their email campaigns.
One of the most important steps to improve email marketing is the use of list management tools to segment audiences.
As numerous industry experts have highlighted, targeted email campaigns tend to be more effective and more efficient than those focused on email blasts.
Email marketing allows businesses to reach customers easily and spread information quickly.
After 11 long years, Affiliate Summit is heading back to London for #ASEURO18 taking place on the 6th – 7th February 2018 at Intercontinental London – The O2.
Here are three critical email list cleansing tips that can help maximize the number of people who receive your messages.
Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike.
Here are three tips that email marketers should consider implementing to improve the quality of their contact lists.
Almost 95% of retailers are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative.
Almost 95% of retailers are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative.