It’s not news to any marketing professional that once again email marketing campaigns are going to be essential to driving business and serving as a central gateway to company news, new initiatives and social media campaigns.
While many businesses are utilizing email list marketing to increase web traffic and conversion rates, not all businesses are finding success with their strategies.
Here are three of the most basic, essential mistakes that marketers should strive to avoid.
As the holiday season is in swing and small businesses in the United States look toward the New Year, tidying up the company email list may be just as important as that resolution to go to the gym every day.
Here are three key email campaign management tips for improving marketing up to and during the holidays.
Email marketing integration isn’t so much about implementing a new solution as it is coordinating social, web, video and email marketing initiatives to work in conjunction with each other.
Email is considered the best marketing solution on the web for a number of good reasons.
As a recent study demonstrated, social media has yet to overtake email as a sales driver. In fact, it’s not even close.
Email open rates play a major role in the success of email marketing services.
Email marketers must avoid making critical mistakes when conducting their campaigns. Here are three of the most significant, avoidable errors that marketers should be aware of.
Email marketing success comes down to number crunching.
A recent survey, conducted by Return Path, found that marketers intend to increase their use of analytics in the coming year largely in order to develop improved segmentation and targeting tactics, according to Econsultancy.