The CAN-SPAM Act of 2003 – An Updated Overview
An overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
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OPTIZMO™ Named to the 2019 Online Trust Alliance Honor Roll
OPTIZMO™ Named to the 2019 Online Trust Alliance Honor Roll This is the company’s 5th consecutive year receiving the honor AUSTIN, Texas, April 16, 2019 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in suppression list management, is excited to announce our inclusion on the Online Trust Alliance (OTA) Honor Roll for 2019. The OTA Honor Roll…
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Three Lessons Marketers Can Learn From The Fyre Festival
Three Lessons Marketers Can Learn From The Fyre Festival Published on April 10, 2019 on Forbes.com At this point, a lot of people have watched one of the documentaries on the Fyre Festival (Netflix and Hulu). Like many, I watched the films with a sense of disbelief as the entire event crumbled into dust like a building…
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Digital Marketing Lessons from Direct Mail Marketers
Digital Marketing Lessons from Direct Mail Marketers It’s amazing that in the digital marketing industry, Email Marketing is looked at as being old-school. It’s been around for 40+ years now, making it the elder statesman of the online marketing arena. But, email and really most forms of digital marketing (display, social, video, mobile, etc.) are…
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3 Ways Compliance Improves your Email Program – FeedFront
3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties. However, running a compliant email program leveraging industry best practices has a number…
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OPTIZMO™ Celebrates its 10th Anniversary
OPTIZMO™ Celebrates its 10th Anniversary How a 2-person startup became the industry leader in its space AUSTIN, Texas, March 27, 2019 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in suppression list management, is celebrating 10 years of continuous growth, supporting and empowering clients in developing their email compliance programs. In 2009, co-founders Khris Thayer (CEO)…
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Travel & Conversion Summit 2019 Recap
OPTIZMO provides a recap and review of the Traffic & Conversion Summit 2019 in San Diego.
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Perform[cb] – Partner Highlight
Who we are: Perform[cb] (formerly Clickbooth) is a recognized digital advertising leader and one-of-a-kind performance marketing exchange focused on driving new customers or users for our advertisers on a Cost-Per-Action (CPA) model. What we do: We specialize in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels on native, mobile, social, email,…
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LeadsCon Las Vegas 2019
LeadsCon Las Vegas 2019 LeadsCon, the world’s largest performance conference and exposition is just around the corner. LeadsCon Las Vegas 2019 will take place in Las Vegas, March 4-6, 2018 and the OPTIZMO Team will be joining thousands of Lead Generation experts at the Mirage for three great days of networking and educational sessions. Every…
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Why Email Suppression List Management Matters – Business2Community
Why Email Suppression List Management Matters Published on 1/31/19 on Business2Community. As of 2019, email marketing has officially entered middle age. Like a lot of 40+ year olds, email marketing can look back at a long history of success and, by committing to a set of best practices going forward, shows no sign of slowing…
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The Ins and Outs of Merge/Purge
The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient names and addresses to add to their database, in order…
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It’s a Mobile First World
It’s a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The explosion of the mobile device market eventually led to a…
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