Email Metrics can be Deceptive
Email campaigns generate a variety of metrics that need to be evaluated for a full view of performance.
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Insights from Email Opt-Outs – Adotas
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
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Email Marketers Should Consider Various Targeting Options
There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider.
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What You Can Learn From Email Opt-Outs – Ongage Guest Post
Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns.
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Lessons Learned from Email Opt-Outs – FeedFront
There’s a lot to learn from your email opt-outs, if you take the time to dig into the data.
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Email and Direct Mail can be Complementary
Given the resilience and popularity of direct mail and email marketing, it would be wise for marketers to leverage direct mail and email advertising in complementary ways.
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MailCon 2019
We’re excited to meet with mailers and others in the email marketing industry and introduce them to a variety ofnew tools we are developing to enhance their workflows when downloading suppression lists from OPTIZMO.
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Email Marketers Should be Careful not to Over-Segment
Over-segmentation of your list can be too much of a good thing.
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OPTIZMO – September 2018 News – New Opt-Out Data
Check out the OPTIZMO September 2018 newsletter.
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Stick the Landing… The Landing Page, That is
There are many elements of a marketing campaigns that are often overlooked. One of these is the landing page.
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Infographic: Opt-Outs by Day & Time
Discover what 200 million opt-out requests say about when to send your email campaigns…and when not to.
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Connecting with Your Non-Responders in the Real World – Guest Post
There are many reasons why your prospects don’t respond to email communications.
