The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
Recent articles
OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
GDPR: Fact or Fiction? – Adotas
Fact or Fiction About Some Key Aspects of GDPR.
After Segmentation Must Come Adaptation
List segmentation is one of the most powerful tools for optimizing email marketing performance. The concept isn’t new or limited to just the email channel. List segmentation has been a cornerstone of direct mail since long before the internet existed.
What GDPR Means for US Affiliate Marketers – FeedFront, May 2018
As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR.
3 Tips for Effective Email Campaign Management
Running an email marketing campaign can be challenging and even frustrating at times. This is especially true if you do not have much marketing or advertising experience to serve as a guide.
GDPR and Privacy at the RSA Conference 2018
Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics. But, the hottest topic of the show was definitely GDPR.
3 Tips for Creating Compelling Email Marketing Content
As many industry experts have noted, one of the most important elements of successful email advertising is creating compelling content.
OPTIZMO™ Joins the International Association of Privacy Professionals
OPTIZMO™ Joins the International Association of Privacy Professionals The company will continue to promote effective privacy practices throughout the digital advertising ecosystem. AUSTIN, Texas, April 12, 2018 — OPTIZMO Technologies, the industry leader in email suppression list management, today announced that is has joined the International Association of Privacy Professionals (IAPP) to support effective privacy…
3 Ways to Optimize Mobile Email Marketing
Firms needs to optimize their marketing campaigns for mobile devices. Here are three ways to achieve this result.
3 Common Fallacies about Email Marketing – Guest Post
The evolution of email still leaves people with misconceptions about this tool.
3 Traits of Successful Email Marketing Messages
There are a number of traits that successful email marketing messages tend to share, and as several experts recently highlighted, among the most important are engagement, value and brevity.
3 Common Misconceptions About GDPR
There are many misconceptions about GDPR. This article looks at three common ones.
3 Tips for Planning a Successful Email Marketing Campaign
Three key pieces of advice for creating and running a successful email marketing effort.
3 Strategies for Improving Relevance in Email Marketing
Here are three specific strategies organizations can use to improve the relevance of their email campaigns.
3 Reasons to Segment your Email Marketing Lists
One of the most important steps to improve email marketing is the use of list management tools to segment audiences.
3 Reasons Targeting Beats Blasting in Email Marketing
As numerous industry experts have highlighted, targeted email campaigns tend to be more effective and more efficient than those focused on email blasts.
Affiliate Summit Europe 2018 Recap
The OPTIZMO team is back from a great week in London for Affiliate Summit Europe.
3 Major Advantages of Email Marketing
Email marketing allows businesses to reach customers easily and spread information quickly.
3 Keys to Optimizing your Email Contact List
Here are three critical email list cleansing tips that can help maximize the number of people who receive your messages.
DMN: What GDPR Means for U.S. Brands
As the General Data Protection Regulation (GDPR) effective date comes ever closer (May 28, 2018) many companies around the world are still working to understand how the new regulation impacts their businesses.
3 Keys to Avoiding the Spam Filter
Email marketers must strive to avoid having their messages fall into the spam filter. Here are three keys to achieving this end.
3 Keys to Successful Email List Management
Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike.