The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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3 Tips for Choosing the Right Send Frequency
How often should you email your list? Here are 3 practical tips for finding a send frequency that keeps engagement up and unsubscribes down.
Recent articles
BYOD Risk Management
Technology changes quickly, and it’s clear that companies that can take the lead in adopting technology that can allow for innovation in services or products will have a good chance of making gains in a respective industry.
CAN-SPAM Compliance Failure can Lead to FTC Audit
CAN-SPAM compliance failures can lead to FTC audits.
5 reasons Email Marketing Enhances Business Potential
For any company, there are many possibilities that email marketing can bring about.
3 Email Advertising Essentials: Useful Content, List Management and Avoiding Spam Filters
It is essential for all email marketers to follow best practices to maximize their effectiveness. And, as several experts recently highlighted, three of those best practices are creating useful content, carefully managing lists and avoiding spam filters.
2 Keys for Successful Email Campaign Management
When it comes to email advertising, strategy is essential. If a company tries to run an email marketing campaign without clear direction and planning, it will almost certainly fail to yield significant results.
Recent Posts
- 3 Tips for Choosing the Right Send Frequency
- Reputation Is the New Compliance: What ESPs Are Enforcing Now | Warmy & Optizmo Webinar
- Preparing for the AI Email Future – MailCon
- 5 Tips for Writing Better Email Preview Text
- 5 Email Marketing Metrics Worth Tracking for New Mailers