The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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Three Tips for Making Your Emails More Accessible
Not every recipient sees your emails the same way, but a few simple changes can make your campaigns easier for everyone to engage with.
Recent articles
Consumers Enjoy Receiving Marketing Messages, Study Suggests
As a recent study demonstrated, consumers are generally pleased to receive marketing messages from firms they are interested in.
Choosing the Right Email Service Provider is Key
As several marketing experts have highlighted, it is critical that email marketers choose the right ESP.
Avoid Costly Email List Marketing Pitfalls
Email lists have been central to the ways companies do business and interact with potential and current clients, partners, associates and investors for more than a decade.
Aesthetics Matter for Email Marketing
As Sundeep Kapur, writing for ClickZ, recently highlighted, the visual appearance of email marketing messages can have a major impact on how well or poorly they are received.
4 Trends to Avoid with Email Marketing
Email marketing can be an extremely successful tool for businesses to enhance public reach, brand recognition and conversion rates with.
BYOD Risk Management
Technology changes quickly, and it’s clear that companies that can take the lead in adopting technology that can allow for innovation in services or products will have a good chance of making gains in a respective industry.
CAN-SPAM Compliance Failure can Lead to FTC Audit
CAN-SPAM compliance failures can lead to FTC audits.
5 reasons Email Marketing Enhances Business Potential
For any company, there are many possibilities that email marketing can bring about.
3 Email Advertising Essentials: Useful Content, List Management and Avoiding Spam Filters
It is essential for all email marketers to follow best practices to maximize their effectiveness. And, as several experts recently highlighted, three of those best practices are creating useful content, carefully managing lists and avoiding spam filters.
2 Keys for Successful Email Campaign Management
When it comes to email advertising, strategy is essential. If a company tries to run an email marketing campaign without clear direction and planning, it will almost certainly fail to yield significant results.