It’s a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The explosion of the mobile device market eventually led to a…
Over the past 10 years, we’ve always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer Meetup, making it an event triple-header to start…
COLLECT – STORE – DISTRIBUTE – AUTOMATE Curious to get a quick overview of how OPTIZMO’s email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our platform to ensure email compliance with CAN-SPAM, automate the collection, storage, and distribution of email opt-out requests, and enhance…
2019 is a big year for OPTIZMO, as we are celebrating our 10th anniversary – technically later this year, but we’re going to start the celebration on January 1 and continue it throughout the year.
In case you missed it in your inbox, check out our December 2018 Newsletter here! The feature article is about the release of our new Guide to Email Suppression List Management. Don’t miss it! Check out our New Guide to Email Suppression List Management In case you missed it earlier this week, we released our first…
Among the many the reasons that email continues to be such an effective marketing and communication platform after 40 years, is that it has embraced technological advancements and adapted to significant changes.
Our Guide to Email Suppression List Management provides email marketers with a background on the importance of email suppression list management.
The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place.
It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.
The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.).
In case you missed it in your inbox, check out our September 2018 Newsletter here!
For marketers who are newer to email, the importance of the From address can often be overlooked.