Email Marketers Should be Careful not to Over-Segment
Over-segmentation of your list can be too much of a good thing.
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OPTIZMO – September 2018 News – New Opt-Out Data
Check out the OPTIZMO September 2018 newsletter.
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Stick the Landing… The Landing Page, That is
There are many elements of a marketing campaigns that are often overlooked. One of these is the landing page.
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Infographic: Opt-Outs by Day & Time
Discover what 200 million opt-out requests say about when to send your email campaigns…and when not to.
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Connecting with Your Non-Responders in the Real World – Guest Post
There are many reasons why your prospects don’t respond to email communications.
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Turning a Negative into a Positive – Adotas
A lot of successful marketers are optimistic by nature, focusing on the positive. This positivity shows up in marketing performance analysis and optimization as well.
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Leveraging Your Email Suppression List for Better Audience Targeting – ReachDynamics Blog
There have been times during the 40 year history of email marketing when a lot of marketers took a spray-and-pray approach to their campaigns – emailing large groups of people, targeted or not – hoping to connect with the right prospects in the process.
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4 Ways to Improve Email Open Rates – Madrivo Guest Post
For an email campaign to be successful, one of the first things that needs to happen is for recipients to actually open your message.
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3 Email Marketing Dos to Engage Customers Throughout the Lifecycle – Guest Post
Engaging your clients throughout the customer lifecycle is crucial to gaining new ones and retaining them.
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August 2018 Newsletter – We Made The List!
In case you missed it in your inbox, check out our August 2018 Newsletter.
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Effective Email List Building is a Key to a Successful Email Program
Two of the most important components of any marketing effort are list building and cleansing.
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Don’t Ignore the Foundations of Email Marketing
Email marketers sometimes become so taken with new trends and ideas in the field that they begin to overlook the fundamentals that are among the most important factors email marketing.
