Successful Email Campaign Management Requires Effective Performance Analysis
To ensure that an email campaign is as effective as it can be, it is critical for organizations to utilize and learn from analytical tools.
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Infographic: Opt-Outs by Device, Browser & Operating Systems
What devices, browsers, and operating systems are people using when they opt-out of your marketing emails?
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July 2018 Newsletter – A New York State of Mind
In case you missed it in your inbox, check out our July 2018 Newsletter.
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Email Opt-Out Behavior Infographic by Geography – Adotas
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time
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How to Use Suppression List Management to Drive Email Performance – Email Monks
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
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OPTIZMO™ Lending Support to Three Great Causes this Summer
We’re thrilled to announce our support of three great charitable organizations this summer.
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Affiliate Summit East 2018 Preview
We’re less than two weeks before Affiliate Summit East 2018 – here are some tips to get the most out of the event.
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Consider Geography When Developing Email Marketing Campaigns
Email marketers should consider incorporating geographic segmentation into their campaigns.
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What GDPR Means For Email Marketing To EU Customers – Forbes.com
How does GDPR impact email marketers?
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June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
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Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
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Infographic: Opt-Outs by Geographic Region
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.
