Don’t Ignore the Foundations of Email Marketing
Email marketers sometimes become so taken with new trends and ideas in the field that they begin to overlook the fundamentals that are among the most important factors email marketing.
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Successful Email Campaign Management Requires Effective Performance Analysis
To ensure that an email campaign is as effective as it can be, it is critical for organizations to utilize and learn from analytical tools.
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How to Use Suppression List Management to Drive Email Performance – Email Monks
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
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Consider Geography When Developing Email Marketing Campaigns
Email marketers should consider incorporating geographic segmentation into their campaigns.
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June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
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Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
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Choosing the Right Metrics is Crucial for Optimal Email Marketing
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
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Creative Distribution Manager – Product Feature
Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives.
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Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.
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OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
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After Segmentation Must Come Adaptation
List segmentation is one of the most powerful tools for optimizing email marketing performance. The concept isn’t new or limited to just the email channel. List segmentation has been a cornerstone of direct mail since long before the internet existed.
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3 Tips for Effective Email Campaign Management
Running an email marketing campaign can be challenging and even frustrating at times. This is especially true if you do not have much marketing or advertising experience to serve as a guide.
