OPTIZMO – November 2018 News – Ready for Vegas?
In case you missed it in your inbox, check out our September 2018 Newsletter here!
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Do Not Overlook the ‘From’ Address
For marketers who are newer to email, the importance of the From address can often be overlooked.
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Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
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Email and Direct Mail can be Complementary
Given the resilience and popularity of direct mail and email marketing, it would be wise for marketers to leverage direct mail and email advertising in complementary ways.
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Email Marketers Should be Careful not to Over-Segment
Over-segmentation of your list can be too much of a good thing.
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Stick the Landing… The Landing Page, That is
There are many elements of a marketing campaigns that are often overlooked. One of these is the landing page.
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Turning a Negative into a Positive – Adotas
A lot of successful marketers are optimistic by nature, focusing on the positive. This positivity shows up in marketing performance analysis and optimization as well.
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4 Ways to Improve Email Open Rates – Madrivo Guest Post
For an email campaign to be successful, one of the first things that needs to happen is for recipients to actually open your message.
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3 Email Marketing Dos to Engage Customers Throughout the Lifecycle – Guest Post
Engaging your clients throughout the customer lifecycle is crucial to gaining new ones and retaining them.
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Effective Email List Building is a Key to a Successful Email Program
Two of the most important components of any marketing effort are list building and cleansing.
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Don’t Ignore the Foundations of Email Marketing
Email marketers sometimes become so taken with new trends and ideas in the field that they begin to overlook the fundamentals that are among the most important factors email marketing.
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Successful Email Campaign Management Requires Effective Performance Analysis
To ensure that an email campaign is as effective as it can be, it is critical for organizations to utilize and learn from analytical tools.
