-
-
Infographic – Advertiser’s Email Affiliate Guide
OPTIZMO releases an Advertiser’s Email Affiliate Guide Infographic, in partnership with Clickbooth, to accompany the recent white paper.
-
OPTIZMO™ Releases Advertiser’s Guide to Email Affiliate Marketing
OPTIZMO releases of An Advertiser’s Guide to Utilizing an Email Affiliate Program, in conjunction with CPA network, Clickbooth.
-
An Advertiser’s Guide to Utilizing an Email Affiliate Program
OPTIZMO releases its Advertiser’s Guide to Utilizying an Email Affiliate Program, in collaboration with Clickbooth, the top-rated affiliate network.
-
OPTIZMO™ Releases Guide to Email Marketing Metrics
OPTIZMO releases its new guide to email marketing metrics in conjunction with email and affiliate marketing company, Madrivo.
-
OPTIZMO’s Guide to Email Marketing Metrics
This guide provides an overview of 8 email metrics you should be using to measure campaign performance and optimization.
-
The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
-
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so…
-
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes Published on May 30, 2019 on Forbes.com Email marketing continues to deliver results for advertisers, four decades after the first promotional email message was sent. By 2023, there are expected to be 4.4 billion email users (subscription required) in the world. With that kind of…
-
5 Keys to a Successful Email Campaign – Business2Community
5 Keys to a Successful Email Campaign – Business2Community May 15, 2019 on Business2Community After 40 years, email remains a powerful marketing tool for many companies. In fact, it continues to be one of the most cost-effective marketing channels available, delivering the highest ROI of any channel for many advertisers. However, creating a successful email campaign isn’t…
-
The CAN-SPAM Act of 2003 – An Updated Overview
An overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
-
3 Ways Compliance Improves your Email Program – FeedFront
3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties. However, running a compliant email program leveraging industry best practices has a number…
