In case you missed it in your inbox, check out our December 2018 Newsletter here! The feature article is about the release of our new Guide to Email Suppression List Management. Don’t miss it! Check out our New Guide to Email Suppression List Management In case you missed it earlier this week, we released our first…
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.
Get your message in front of your customers, while making sure you stay compliant with laws like the CAN-SPAM Act.
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
There’s a lot to learn from your email opt-outs, if you take the time to dig into the data.
In case you missed it in your inbox, check out our August 2018 Newsletter.
Email marketers sometimes become so taken with new trends and ideas in the field that they begin to overlook the fundamentals that are among the most important factors email marketing.
In case you missed it in your inbox, check out our July 2018 Newsletter.
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.