July 2018 Newsletter – A New York State of Mind
In case you missed it in your inbox, check out our July 2018 Newsletter.
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Email Opt-Out Behavior Infographic by Geography – Adotas
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time
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How to Use Suppression List Management to Drive Email Performance – Email Monks
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
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June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
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GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
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Choosing the Right Metrics is Crucial for Optimal Email Marketing
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
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Opt-Out Enhancements – Product Announcement
Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process.
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Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.
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OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
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What GDPR Means for US Affiliate Marketers – FeedFront, May 2018
As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR.
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3 Tips for Planning a Successful Email Marketing Campaign
Three key pieces of advice for creating and running a successful email marketing effort.
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3 Keys to Avoiding the Spam Filter
Email marketers must strive to avoid having their messages fall into the spam filter. Here are three keys to achieving this end.
