Opt-Out Enhancements – Product Announcement
Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process.
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Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.
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OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
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What GDPR Means for US Affiliate Marketers – FeedFront, May 2018
As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR.
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3 Tips for Planning a Successful Email Marketing Campaign
Three key pieces of advice for creating and running a successful email marketing effort.
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3 Keys to Avoiding the Spam Filter
Email marketers must strive to avoid having their messages fall into the spam filter. Here are three keys to achieving this end.
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3 Keys to Successful Email List Management
Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike.
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MediaPost: Unsubscribe Practices: They’re Good Until They’re Not
Almost 95% of retailers are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative.
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MediaPost: Unsubscribe Practices: They’re Good Until They’re Not
Almost 95% of retailers are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative.
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Timing is Everything with Email Marketing
Implementing suppression list management and effective best practices for readability are important aspects of email marketing, yet the time emails are sent can play a big role in open rates as well.
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3 Tips on Ensuring Email Compliance
Digital communications is becoming a leading tool for marketing and customer service across almost every industry.
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Make the Most of Holiday Email Marketing
Here are three key email campaign management tips for improving marketing up to and during the holidays.
