Highlighting six core benefits of email marketing, this article breaks down why the channel remains a cornerstone of modern digital strategy. Meant for marketers looking to build or refine their email programs and strengthen overall campaign performance.
Check out this article from Forbes, sharing five tips for new email marketers, by OPTIZMO’s head of marketing, Tom Wozniak.
OPTIZMO is excited to announce the release of our 2021 Email Opt-Out Infographic, with data on how consumers opt-out of email campaigns.
Check out this teaser video for OPTIZMO’s Next-Gen SUPPRESS email and SMS suppression list management platform.
Check out our latest article on CAN-SPAM compliance – with a focus on defining commercial email.
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
Check out the first article in our CAN-SPAM deep dive series, covering requirements for email header information.
Check out these 10 steps for optimizing your email creative in your next campaign, from OPTIZMO’s head of marketing, Tom Wozniak.
Check out the next release in OPTIZMO’s 2022 video series – ComplianceCast Episode 4, with a look at the biggest impacts of 2022.
Check out this new article on Only Influencers from OPTIZMO’s head of marketing, Tom Wozniak on Email’s Place in 2022.
Check out our 2021 Opt-Out Infographic for a look at how the second year of the pandemic impacted email opt-out behavior.
Check out episode three in the latest OPTIZMO video series for 2022, called the ComplianceCast, featuring chats with digital marketing pros.