3 Tips for Choosing the Right Send Frequency
How often should you email your list? Here are 3 practical tips for finding a send frequency that keeps engagement up and unsubscribes down.
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Reputation Is the New Compliance: What ESPs Are Enforcing Now | Warmy & Optizmo Webinar
OPTIZMO’s Jake Dearstyne sits down with Warmy’s Alina Shpak to discuss why sender reputation is now the compliance benchmark ESPs enforce.
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Preparing for the AI Email Future – MailCon
A guest post written by OPTIZMO’s COO for the MailCon blog looks at the flip side of AI in email marketing: the new challenges it’s creating for mailers, beyond the usual talk.
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5 Tips for Writing Better Email Preview Text
This quick breakdown covers five practical tips for writing preview text with more intention, including character count and how to make it work alongside your subject line.
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Deliverability & Compliance: The 2026 Email Masterclass | Warmy.io & OPTIZMO Webinar
Our COO Tom Wozniak joins Warmy CEO Daniel for a wide-ranging conversation covering email compliance, the debut of Deploy, and what it takes to stay successful in email marketing in 2026.
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Three Tips For Getting More Value Out of Your Opt-Out Data
Many email marketers process their opt-out data and move on from it, but the signals behind it can be surprisingly useful for optimizing future campaigns.
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Three Email Marketing Habits Worth Building
Most email optimization efforts look pretty similar from program to program, but these three habits tend to pay dividends across all of them without getting nearly the same attention.
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OPTIZMO™ Releases 2025 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2025, focusing on timing, geographic location, and device trends.
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What Is Multivariate Testing in Email Marketing?
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
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Is Email Marketing As We Know It Changing?
This looks at how AI is starting to shape the inbox, and what that could mean for how messages are read, filtered, and optimized as email continues to evolve.
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LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
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LinkUnite V Interview Series – Grace Daly
The Senior Manager of Sales and Business Development at RXMG shares how mentorship, humility, and a strong community helped guide her career in performance marketing.
