OPTIZMO Video Series – Outtakes and Bloopers
Check out the latest release from the OPTIZMO Video series, including outtakes and bloopers from the entire series.
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Opt-Out Domain & IP Address Guide
In email marketing, the Opt-Out Domain and IP Address are important aspects of both an effective compliance program and overall email strategy.
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OPTIZMO Named the Leader in Innovation – Corporate Vision Magazine
The team at OPTIZMO was featured in Corporate Vision Magazine as the leader in the email and SMS suppression list management industry.
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OPTIZMO™ Releases Brand Integrity Guide
OPTIZMO Technologies announces the release of its new Brand Integrity Guide, co-authored with the team at CAKE.
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Three Email Best Practices for High-Performing Campaigns – Forbes
Check out our latest article on Forbes, including three best practices that can lead to high performing email marketing campaigns.
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Partner Interview with Everflow
Check out this new OPTIZMO partner interview post with Michael Cole, VP of Marketing from tracking platform provider, Everflow.
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Brand Integrity Guide
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
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OPTIZMO Video Series – SmarterChaos Interview 2
Check out the latest OPTIZMO partner interview video release, with this great conversation with Stu Butler, Co-Founder at Smarter Chaos.
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Working From Home’s Impact on Marketing Strategy and Messaging – Forbes
With more people are working from home than ever before, marketers need to carefully conside their strategies and messaging.
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Email Marketing Tip – Audience Segments May Change
Audience segmentation is a vital part of a marketing strategy and it is vital to stay on top of changes to your audience segments over time.
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4 Ways to Engage with the Stay-at-Home Audience – Business2Community
Here are four tips for marketers to better engage with their audiences in the current environment where everyone is working-from-home.
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Four Keys to Use Goal Setting in Your Marketing Program – Forbes
Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.
