Three Email Best Practices for High-Performing Campaigns – Forbes
Check out our latest article on Forbes, including three best practices that can lead to high performing email marketing campaigns.
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Partner Interview with Everflow
Check out this new OPTIZMO partner interview post with Michael Cole, VP of Marketing from tracking platform provider, Everflow.
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Brand Integrity Guide
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
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OPTIZMO Video Series – SmarterChaos Interview 2
Check out the latest OPTIZMO partner interview video release, with this great conversation with Stu Butler, Co-Founder at Smarter Chaos.
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Working From Home’s Impact on Marketing Strategy and Messaging – Forbes
With more people are working from home than ever before, marketers need to carefully conside their strategies and messaging.
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Email Marketing Tip – Audience Segments May Change
Audience segmentation is a vital part of a marketing strategy and it is vital to stay on top of changes to your audience segments over time.
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4 Ways to Engage with the Stay-at-Home Audience – Business2Community
Here are four tips for marketers to better engage with their audiences in the current environment where everyone is working-from-home.
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Four Keys to Use Goal Setting in Your Marketing Program – Forbes
Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.
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How Marketing Teams Can Adapt to Having Fewer Industry Events – Business2Community
With industry events of all sizes on hold right now, how can marketers adapt their strategies and tactices to address this change?
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Partner Interview with CAKE
OPTIZMO’s releases it’s first Q&A Partner Interview post with Garth Harris, Vice President of Product Innovation at CAKE!
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OPTIZMO™ Releases Updated Opt-Out Infographic for 2019
OPTIZMO, the industry leader in email compliance and suppression list management released its new Email Opt-Out Infographic, with updated data for 2019.
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The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
