The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
Recent articles
LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
LinkUnite V Interview Series – Amber Hart
The Director of Client Services at IntegriShield talks about her path into compliance, the value of community, and why the industry never stands still.
LinkUnite V Interview Series – Katie Sedlak
Katie Sedlak, Chief Growth Officer at Email Agency, shares her take on leadership, lifelong learning, and an unforgettable whale-watching story.
LinkUnite V Interview Series – Season 2 Sizzle
It’s finally time, OPTIZMO’s LinkUnite Interview Series is back with Season 2, filmed at LinkUnite V in Boston!
OPTIZMO™ Introduces Deploy – The First Email Deployment Platform That Runs Itself
Built with mailers in mind, Deploy introduces automation, orchestration, and built-in compliance, eliminating manual campaign work while protecting performance and reputation.
6 Email Automation Features Worth Your Time
Exploring how to use automation with intention, this article outlines six practical strategies that help email marketers deliver smarter, more relevant messages without micromanaging every send.
OPTIZMO™ Returns as the Official Email Compliance Sponsor for MailCon 2025
OPTIZMO returns as Official Email Compliance Sponsor for MailCon 2025, supporting the email marketing industry at this year’s NYC event.
5 Things We’ve Learned from Adding Video to Email
Adding video to email can boost engagement, but only if it’s done right. Here are 5 things we’ve learned firsthand about what works (and what doesn’t).
Advanced Email List Segmentation Tactics for Modern Marketers
This article explores advanced segmentation strategies that help tailor messages to subscriber actions, preferences, and value.
OPTIZMO™ Releases 2024 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends.
2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
A Word With…Gordon Riegel
A conversation with Suited Connector’s VP of Affiliate Marketing, Gordon Riegel, on leadership, mentorship, and building lasting impact in both business and life.
7 Interactive Email Ideas to Boost Engagement
We share seven creative ways to make your emails more interactive to help you break through inbox clutter and boost subscriber engagement.
Preparing for Uncertain Regulatory Enforcement in 2025 – IntegriShield Guest Post
IntegriShield’s Gayla Huber outlines how businesses can brace for uncertain regulatory enforcement in 2025, emphasizing a mix of federal and state-level action, the importance of compliance planning, and practical steps to stay nimble and resilient.
LinkUnite Interview Series — Cari Hartman
Hear Cari’s latest jingle, “This is My Suppression,” her industry knowledge, and how she found herself at the heart of LinkUnite from the very beginning.
What is SPAM? – Only Influencers
Tom Wozniak breaks down the many interpretations of “SPAM” to highlight why aligning on definitions matters for clearer conversations in the email industry.
ComplianceCast: OPTIZMO, Anura, & IntegriShield
This ComplianceCast episode, filmed at Affiliate Summit West, features insights on the evolving compliance landscape in digital marketing from experts at Anura and IntegriShield.
LinkUnite Interview Series — Clarissa Muro-Lee
Watch Clarissa Muro-Lee’s reflections on how LinkUnite events have boosted her confidence and expanded her professional network.
Meet the Team — U.S. Crew
Meet more of the OPTIZMO team as five U.S.-based members share their experiences, the unique company culture, and what makes working here feel like family—minus the free office donuts!
Back to Basics: Email Marketing & Suppression – Webinar ft. OPTIZMO & ZeroBounce
Join Brian Minick and Tom Wozniak to get answers to questions you may be afraid to ask about email marketing, spam, and compliance.
LinkUnite Interview Series — Heidi Johnson & Lilia Shamray
Heidi Johnson & Lilia Shamray from Lead Economy share their experiences after attending their first LinkUnite event.
OPTIZMO Returns as Official Content Sponsor for LinkUnite V
OPTIZMO Technologies returns as the Official Content Sponsor for LinkUnite V, celebrating women leaders, empowerment, innovation, and the event’s origins in Boston.
LinkUnite Interview Series — Kara Burns
Kara Burns, Senior Director of Affiliate Marketing at Suited Connector, shares her personal journey, insights on the industry, and the impact of LinkUnite on her career in this candid interview.
5 AI-Driven Innovations Transforming Email Marketing
AI is reshaping email marketing with smarter segmentation, predictive analytics, and automation, helping brands optimize engagement and drive better results.
LinkUnite Interview Series — Amber Paul-Ferris
Watch Amber’s reflections on her career in digital marketing and her involvement in LinkUnite, emphasizing the community’s growth and the importance of female leadership.
LinkUnite Interview Series — Mariann Black
Watch Mariann Black’s insights on continuous learning and personal growth from her debut experience at LinkUnite.
LinkUnite Interview Series — Jackie Akey
Watch Jackie Akey’s journey into affiliate marketing and her insights on overcoming industry challenges in her LinkUnite interview.
9 Ways to Improve Email Conversions
Check out these 9 actionable strategies to help boost your email conversions, from leveraging automation to optimizing landing pages.
OPTIZMO Technologies Honored with SB100 Award in the 2024 Best of Small Business Awards
Recognized as One of the Top 100 Small to Mid-Sized Businesses in the U.S. for Innovation and Growth.
LinkUnite Interview Series — Jennifer Chatellier
Jennifer Chatellier shares her first LinkUnite experience and discusses the supportive dynamics and evolving challenges within the affiliate marketing industry.