The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
6 Email Automation Features Worth Your Time
Exploring how to use automation with intention, this article outlines six practical strategies that help email marketers deliver smarter, more relevant messages without micromanaging every send.
Recent articles
OPTIZMO™ Returns as the Official Email Compliance Sponsor for MailCon 2025
OPTIZMO returns as Official Email Compliance Sponsor for MailCon 2025, supporting the email marketing industry at this year’s NYC event.
5 Things We’ve Learned from Adding Video to Email
Adding video to email can boost engagement, but only if it’s done right. Here are 5 things we’ve learned firsthand about what works (and what doesn’t).
Advanced Email List Segmentation Tactics for Modern Marketers
This article explores advanced segmentation strategies that help tailor messages to subscriber actions, preferences, and value.
OPTIZMO™ Releases 2024 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends.
2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
A Word With…Gordon Riegel
A conversation with Suited Connector’s VP of Affiliate Marketing, Gordon Riegel, on leadership, mentorship, and building lasting impact in both business and life.
7 Interactive Email Ideas to Boost Engagement
We share seven creative ways to make your emails more interactive to help you break through inbox clutter and boost subscriber engagement.
Preparing for Uncertain Regulatory Enforcement in 2025 – IntegriShield Guest Post
IntegriShield’s Gayla Huber outlines how businesses can brace for uncertain regulatory enforcement in 2025, emphasizing a mix of federal and state-level action, the importance of compliance planning, and practical steps to stay nimble and resilient.
LinkUnite Interview Series — Cari Hartman
Hear Cari’s latest jingle, “This is My Suppression,” her industry knowledge, and how she found herself at the heart of LinkUnite from the very beginning.
What is SPAM? – Only Influencers
Tom Wozniak breaks down the many interpretations of “SPAM” to highlight why aligning on definitions matters for clearer conversations in the email industry.
ComplianceCast: OPTIZMO, Anura, & IntegriShield
This ComplianceCast episode, filmed at Affiliate Summit West, features insights on the evolving compliance landscape in digital marketing from experts at Anura and IntegriShield.
LinkUnite Interview Series — Clarissa Muro-Lee
Watch Clarissa Muro-Lee’s reflections on how LinkUnite events have boosted her confidence and expanded her professional network.
Meet the Team — U.S. Crew
Meet more of the OPTIZMO team as five U.S.-based members share their experiences, the unique company culture, and what makes working here feel like family—minus the free office donuts!
Back to Basics: Email Marketing & Suppression – Webinar ft. OPTIZMO & ZeroBounce
Join Brian Minick and Tom Wozniak to get answers to questions you may be afraid to ask about email marketing, spam, and compliance.
LinkUnite Interview Series — Heidi Johnson & Lilia Shamray
Heidi Johnson & Lilia Shamray from Lead Economy share their experiences after attending their first LinkUnite event.
OPTIZMO Returns as Official Content Sponsor for LinkUnite V
OPTIZMO Technologies returns as the Official Content Sponsor for LinkUnite V, celebrating women leaders, empowerment, innovation, and the event’s origins in Boston.
LinkUnite Interview Series — Kara Burns
Kara Burns, Senior Director of Affiliate Marketing at Suited Connector, shares her personal journey, insights on the industry, and the impact of LinkUnite on her career in this candid interview.
5 AI-Driven Innovations Transforming Email Marketing
AI is reshaping email marketing with smarter segmentation, predictive analytics, and automation, helping brands optimize engagement and drive better results.
LinkUnite Interview Series — Amber Paul-Ferris
Watch Amber’s reflections on her career in digital marketing and her involvement in LinkUnite, emphasizing the community’s growth and the importance of female leadership.
LinkUnite Interview Series — Mariann Black
Watch Mariann Black’s insights on continuous learning and personal growth from her debut experience at LinkUnite.
LinkUnite Interview Series — Jackie Akey
Watch Jackie Akey’s journey into affiliate marketing and her insights on overcoming industry challenges in her LinkUnite interview.
9 Ways to Improve Email Conversions
Check out these 9 actionable strategies to help boost your email conversions, from leveraging automation to optimizing landing pages.
OPTIZMO Technologies Honored with SB100 Award in the 2024 Best of Small Business Awards
Recognized as One of the Top 100 Small to Mid-Sized Businesses in the U.S. for Innovation and Growth.
LinkUnite Interview Series — Jennifer Chatellier
Jennifer Chatellier shares her first LinkUnite experience and discusses the supportive dynamics and evolving challenges within the affiliate marketing industry.
LinkUnite Interview Series – Penny Lee
Watch Penny Lee’s insights on the evolution of women in marketing and adapting to industry regulations in our latest LinkUnite interview.
LinkUnite Interview Series — Gabriela Buich
Gabriela Buich, ICF Master Certified Coach, shares her insights on the emotional impact of events and the importance of intention.
What’s in Store for Email Marketers in 2025? — Only Influencers
Check out these expert predictions from Tom Wozniak for email marketing in 2025, highlighting evolving strategies and the integration of AI and privacy laws.
Meet the Team: Grant Fern — Co-Founder & CTO
Meet Grant Fern, CTO and Co-Founder of OPTIZMO and the technological mind behind our industry-leading solutions.
LinkUnite Interview Series — Holly Depies
Get to know “The SMS Queen,” as she shares her journey in SMS marketing and the impact of the LinkUnite community on her professional and personal life.
LinkUnite Interview Series – Thais Silva
Thais Silva, Managing Partner at Beyond13, shares her journey in the performance marketing industry, her passion for the education vertical, and the meaningful connections fostered through LinkUnite.
5 Strategies to Drive Email Engagement
Discover effective strategies to boost email engagement, build trust with your audience, and deliver real value with these five tips.
LinkUnite Interview Series — Amy DeAngelo & Audrey Mitchell
In this interview, Amy DeAngelo and Audrey Mitchell from The Lead Group share their first impressions of LinkUnite and discuss their experiences navigating the dynamic world of performance marketing.
LinkUnite Interview Series — Margaret Wise
This episode features Margaret Wise of ActiveProspect, sharing her journey in performance marketing, insights on consent-based marketing, and the importance of inclusive industry spaces.
LinkUnite Interview Series — Ashleigh Arnaud & Gayla Huber
In this episode, Ashleigh Arnaud and Gayla Huber from IntegriShield recount how they met and joined LinkUnite, while Tom Wozniak, of OPTIZMO, gains a unique perspective on attending a women-led conference in a predominantly male industry.
7 Email Deliverability Best Practices
This article provides key strategies to help improve email deliverability, giving marketers tips to avoid spam traps, reach recipient inboxes, and maximize audience engagement.
5 Key Tips For Building Your Email List — Forbes
OPTIZMO’s COO, Tom Wozniak, shares five key tips for building an email list. Whether starting from scratch or expanding an existing list, Tom provides strategies for long-term growth in this Forbes Council Post.
LinkUnite Interview Series — Tracy Laney
Tracy Laney, VP of Sales at Contact Center Compliance, discusses current challenges in the compliance industry and what the supportive environment and strong membership lineup LinkUnite provides has meant to her.
LinkUnite Interview Series — Sory Rivera
In this episode, Sory Rivera, VP of Sales Operations at PALO, shares the value of autonomy and adaptability from her military background and highlights the collaborative, supportive environment fostered by LinkUnite.
The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview
In an interview with OPTIZMO COO Tom Wozniak, he highlights the crucial role of suppression lists in safeguarding brand reputation and ensuring email deliverability, while also emphasizing the importance of customer privacy and upcoming compliance changes for 2025.
Unlocking the Secrets of Email List Building, Growth, & Management — Email Uplers Interview
Tom Wozniak, COO of OPTIZMO Technologies, highlights the importance of effective email list building, growth, and management in this interview with Email Uplers.
LinkUnite Interview Series — Jian Areco
In this episode, Jian Areco, Senior Director of Distribution at Madrivo, discusses the impact LinkUnite has had on her and expresses what she feels she owes to the supportive community of women for where she is today.
5 Ways AI is Impacting Email Marketing
Join us while we explore the impact of artificial intelligence on email marketing, highlighting how it enhances various aspects of the field while anticipating future innovations.
LinkUnite Interview Series — Michele Bilton-Smith
In this episode of our Interview Series, Michele Bilton-Smith, Sr. Director of Sales at Somos, discusses her career journey, the importance of hiring for the right fit, and the role of curiosity in her professional development.
A Word With…B2 Direct
In the first episode of A Word With…, Jake Dearstyne talks with Leroy Bricker and Josh Bender of B2 Direct about navigating the world of affiliate marketing and the performance space.
Sip & Send – OPTIZMO, Atwave, Anura, and Cake
Catch the video highlights from Sip and Send 2024, where industry leaders gathered to network, solve email marketing challenges, and forge new business connections.
Maximizing Email Deliverability & Compliance – Webinar ft. ZeroBounce & OPTIZMO Technologies
Join experts Brian Minick and Tom Wozniak in a webinar on email deliverability and compliance. Learn how to build compliant email lists, maximize deliverability, and manage opt-outs effectively, with key insights on CAN-SPAM and the GDPR.
LinkUnite Interview Series — Mindy Raslevich
Next up in our Interview Series is Mindy Raslevich, the Strategic Director at Diablo Media. Watch this episode to learn more about her journey, the evolution of the performance marketing industry, and the vital role LinkUnite’s played in her career.
Where is the Line When it Comes to AI Usage Disclosure? — Only Influencers
Join the latest debate on AI usage disclosure in content creation with this article, originally posted on the OI blog and written by OPTIZMO’s COO, Tom Wozniak.
5 Tips to Stay Compliant in Your SMS Campaigns
Read five tips on how to keep your SMS marketing campaigns compliant and adhere to federal and state regulations that are constantly evolving.
LinkUnite Advice Series – Episode 4
Five members of LinkUnite share who has been the biggest inspiration in their lives and careers, from daughters and partners to mothers and CEOs, making this episode a truly touching tribute to those who shape who we are.
Recent Posts
- 6 Email Automation Features Worth Your Time
- OPTIZMO™ Returns as the Official Email Compliance Sponsor for MailCon 2025
- 5 Things We’ve Learned from Adding Video to Email
- Advanced Email List Segmentation Tactics for Modern Marketers
- OPTIZMO™ Releases 2024 Email Opt-Out Infographic