The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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3 Tips for Choosing the Right Send Frequency
How often should you email your list? Here are 3 practical tips for finding a send frequency that keeps engagement up and unsubscribes down.
Recent articles
Khris Thayer: Optimizing Digital Relevance – Exelion
Check out this great feature and interview with OPTIZMO Co-Founder and CEO, Khris Thayer in Exeleon magazine.
CAN-SPAM Compliance Deep Dive Series – Subject Lines
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
CAN-SPAM Compliance Deep Dive Series – Header Information
Check out the first article in our CAN-SPAM deep dive series, covering requirements for email header information.
9 Tips for Optimizing your Email Creative
Check out these 10 steps for optimizing your email creative in your next campaign, from OPTIZMO’s head of marketing, Tom Wozniak.
Looking at Email’s Place in 2022- Only Influencers
Check out this new article on Only Influencers from OPTIZMO’s head of marketing, Tom Wozniak on Email’s Place in 2022.
2021 Email Opt-Out Infographic
Check out our 2021 Opt-Out Infographic for a look at how the second year of the pandemic impacted email opt-out behavior.
What Will And Won’t Happen For Email Marketing In 2022 – Forbes
What will and won’t happen in email marketing during 2022? Check out these predictions from OPTIZMO’s head of marketing.
MailCon and Lead Generation World 2022 Recaps
Check out our recap and highlights from MailCon-Las Vegas and Lead Generation World-San Diego from January 2022!
The Benefits Of A Beginner’s Mindset In Business – Forbes
Check out this article from OPTIZMO’s head of marketing published on Forbes, about the benefits of having a beginner mindset.
3 Things to be Thankful for in Email Marketing This Year
With Thanksgiving upon us, check out these 3 things that email marketers should be thankful for this year.
4 Tips for Building your 2022 Email Marketing Strategy – Only Influencers
Getting your email marketing strategy ready for 2022? Check out these tips from OPTIZMO’s head of marketing, Tom Wozniak.
5 Email Marketing Trends to Watch for in 2022 – Business2Community
What’s coming in the world of email marketing in 2022? Check out this article by OPTIZMO’s head of marketing, Tom Wozniak, to find out.
Marketing In A World Without Third-Party Data: Where To Next?
What’s next for digital marketing after third-party cookies crumble?
5 Holiday Email Marketing Tips for 2021
Check out these 5 tips to help you get the most out of your holiday email marketing campaigns this holiday season.
Four Communication Tools For Distributed Teams (And How To Leverage Them) – Forbes
With so many companies having team members working remotely, our head of marketing wrote this article with 4 communication tips.
9 Best Practices for Email Deliverability and Compliance | Part 1
Inbox providers are more protective than ever, making deliverability and compliance key challenges for email marketers. Webbula and OPTIZMO share nine best practices to stay compliant and keep your messages reaching engaged subscribers.
Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing – Forbes
Check out the latest article on Forbes from OPTIZMO’s head of marketing, Tom Wozniak, on 3 challenges facing the email industry.
How Email will Thrive in a More Privacy Centric World – Only Influencers
Check out the new article on OnlyInfluencers from our head of marketing, Tom Wozniak, on how email will thrive in a privacy centric world.
Metrics That Will Matter in Email Beyond 2021 – Business2Community
Take a look at the latest article in Business2Community, from OPTIZMO’s Tom Wozniak on email metrics that will matter in the future.
How Email Marketing Will Adapt To A Change In Privacy Settings – Forbes
Check out the latest article on Forbes by OPTIZMO’s head of marketing, Tom Wozniak, on coming changes to email data privacy.
5 Benefits of In-Person Industry Events – Business2Community
After a long 2020 with a focus on staying home and having virtual industry events, it’s exciting to get back to in-person events in 2021.
Affiliate Grand Slam – A Unique Event for 2021
The OPTIZMO team recently traveled to Dubai for the inaugural Affiliate Grand Slam event, check out some highlights from the trip.
3 Things to Watch in Email Marketing in 2021 – Only Influencers
What’s on the horizon for email marketing in 2021? Check out this article from OPTIZMO’s head of marketing, Tom Wozniak to find out.
Four Tips For Global Email Marketing Compliance – Forbes
Check out the latest article on Forbes from OPTIZMO’s head of marketing, Tom Wozniak with 4 tips for global email compliance.
Three Ways That Email Best Practices Can Lead To Better Campaign Performance – Forbes
Check out this Forbes article from OPTIZMO’s head of marketing, Tom Wozniak on email best practices and campaign performance.
Attending the First In-Person Industry Event in Over a Year – Business2Community
Check out this article on Business 2 Community with learnings from attending our first in-person industry event of 2021, Lead Generation World.
Data Security is More Important than Ever
Data privacy is more important than ever for brands and marketers. How is SHA-512 playing a role in enhancing data security in 2021?
4 Things We Learned from the First In-Person Event of 2021
In-person industry events are starting to make a comeback in 2021. Check out a few lessons from our first real-world event of the year.
Opt-Out Domain Segmentation Tips
Securing your Opt-Out Domains is a key to successful email marketing compliance, check out these domain segmentation tips.
5 Tips for Writing Effective Email Subject Lines – Forbes
Check out this Forbes article from OPTIZMO’s head of marketing, with five tips for writing effective email subject lines.
Recent Posts
- 3 Tips for Choosing the Right Send Frequency
- Reputation Is the New Compliance: What ESPs Are Enforcing Now | Warmy & Optizmo Webinar
- Preparing for the AI Email Future – MailCon
- 5 Tips for Writing Better Email Preview Text
- 5 Email Marketing Metrics Worth Tracking for New Mailers