The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
AI-generated inbox summaries are changing how people read email before they ever open it, and this breakdown covers what marketers should consider.
Recent articles
What Will And Won’t Happen For Email Marketing In 2022 – Forbes
What will and won’t happen in email marketing during 2022? Check out these predictions from OPTIZMO’s head of marketing.
MailCon and Lead Generation World 2022 Recaps
Check out our recap and highlights from MailCon-Las Vegas and Lead Generation World-San Diego from January 2022!
The Benefits Of A Beginner’s Mindset In Business – Forbes
Check out this article from OPTIZMO’s head of marketing published on Forbes, about the benefits of having a beginner mindset.
3 Things to be Thankful for in Email Marketing This Year
With Thanksgiving upon us, check out these 3 things that email marketers should be thankful for this year.
4 Tips for Building your 2022 Email Marketing Strategy – Only Influencers
Getting your email marketing strategy ready for 2022? Check out these tips from OPTIZMO’s head of marketing, Tom Wozniak.
5 Email Marketing Trends to Watch for in 2022 – Business2Community
What’s coming in the world of email marketing in 2022? Check out this article by OPTIZMO’s head of marketing, Tom Wozniak, to find out.
Marketing In A World Without Third-Party Data: Where To Next?
What’s next for digital marketing after third-party cookies crumble?
5 Holiday Email Marketing Tips for 2021
Check out these 5 tips to help you get the most out of your holiday email marketing campaigns this holiday season.
Four Communication Tools For Distributed Teams (And How To Leverage Them) – Forbes
With so many companies having team members working remotely, our head of marketing wrote this article with 4 communication tips.
9 Best Practices for Email Deliverability and Compliance | Part 1
Inbox providers are more protective than ever, making deliverability and compliance key challenges for email marketers. Webbula and OPTIZMO share nine best practices to stay compliant and keep your messages reaching engaged subscribers.
Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing – Forbes
Check out the latest article on Forbes from OPTIZMO’s head of marketing, Tom Wozniak, on 3 challenges facing the email industry.
How Email will Thrive in a More Privacy Centric World – Only Influencers
Check out the new article on OnlyInfluencers from our head of marketing, Tom Wozniak, on how email will thrive in a privacy centric world.
Metrics That Will Matter in Email Beyond 2021 – Business2Community
Take a look at the latest article in Business2Community, from OPTIZMO’s Tom Wozniak on email metrics that will matter in the future.
How Email Marketing Will Adapt To A Change In Privacy Settings – Forbes
Check out the latest article on Forbes by OPTIZMO’s head of marketing, Tom Wozniak, on coming changes to email data privacy.
5 Benefits of In-Person Industry Events – Business2Community
After a long 2020 with a focus on staying home and having virtual industry events, it’s exciting to get back to in-person events in 2021.
Affiliate Grand Slam – A Unique Event for 2021
The OPTIZMO team recently traveled to Dubai for the inaugural Affiliate Grand Slam event, check out some highlights from the trip.
3 Things to Watch in Email Marketing in 2021 – Only Influencers
What’s on the horizon for email marketing in 2021? Check out this article from OPTIZMO’s head of marketing, Tom Wozniak to find out.
Four Tips For Global Email Marketing Compliance – Forbes
Check out the latest article on Forbes from OPTIZMO’s head of marketing, Tom Wozniak with 4 tips for global email compliance.
Three Ways That Email Best Practices Can Lead To Better Campaign Performance – Forbes
Check out this Forbes article from OPTIZMO’s head of marketing, Tom Wozniak on email best practices and campaign performance.
Attending the First In-Person Industry Event in Over a Year – Business2Community
Check out this article on Business 2 Community with learnings from attending our first in-person industry event of 2021, Lead Generation World.
Data Security is More Important than Ever
Data privacy is more important than ever for brands and marketers. How is SHA-512 playing a role in enhancing data security in 2021?
4 Things We Learned from the First In-Person Event of 2021
In-person industry events are starting to make a comeback in 2021. Check out a few lessons from our first real-world event of the year.
Opt-Out Domain Segmentation Tips
Securing your Opt-Out Domains is a key to successful email marketing compliance, check out these domain segmentation tips.
5 Tips for Writing Effective Email Subject Lines – Forbes
Check out this Forbes article from OPTIZMO’s head of marketing, with five tips for writing effective email subject lines.
How Did 2020 Impact Email Opt-Out Activity? – Only Influencers
Check out our latest article on the Only Influencers blo with a look at some highlights from our 2020 Email Opt-Out Infographic.
2020 Email Opt-Out Infographic
Check out our 2020 Email Opt-Out Infographic – our third annual report covering opt-out activity throughout the year.
What Will and Won’t Happen for Email Marketing in 2021 – Forbes
Check out our latest article on Forbes.com with a look ahead at predictions for What Will and Won’t Happen for Email Marketing in 2021
MailCon Virtual 2021 – Highlights
The first event of the year is in the books, with MailCon Virtual 2021 wrapping up recently, including a great OPTIZMO presentation.
2020 Opt-Out Infographic Preview
Check out this preview of some of the data that will be included in our upcoming 2020 Opt-Out Infographic, in February 2021.
2020: A Year Unlike Any Other
A look back at some of the highlights of 2020, a year that we won’t soon forget and might just be a year unlike any other.
Recent Posts
- Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
- 3 Things Marketers Should Be Thinking About Regarding AI – Forbes
- Four Signs Your Email List Needs Some Spring Cleaning
- The SECURE Data Act: Will it pass? – Guest post by Gayla Huber
- Why Your Email Campaigns Aren’t Converting (It’s Not Your Subject Line) – Guest Post by Jeanne Jennings