The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
-
3 Tips for Choosing the Right Send Frequency
How often should you email your list? Here are 3 practical tips for finding a send frequency that keeps engagement up and unsubscribes down.
Recent articles
3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use
Discover three different strategic ways to leverage your email suppression files.
Email Marketing in the Big Marketing Picture – Only Influencers
This article discusses the challenges email marketers face due to the isolation of marketing channels within organizations. It highlights how various channels often operate separately, hindering the uniformity of the overall marketing strategy.
Five Ways To Use AI In Email Marketing Today – Forbes
Dive into this insightful post by OPTIZMO’s COO, exploring five innovative ways to integrate AI into your email marketing efforts in 2023.
LinkTrust – Partner Highlight
LinkTrust is a trusted, compliance-first performance marketing platform with over 20 years of experience, offering real-time tracking, modern technology, flexible white-labeling, and hands-on support to help partners drive sustainable growth and ROI.
AI and Email Compliance – Things to Consider
Tackling the rapid evolution of AI in digital marketing, this article explores generative AI, its implications on copyright laws, and its role in email marketing.
Choose your own adventure: A Step-By-Step Guide to Building High-Quality Marketing Content
It’s high-quality content that stands out. But how do you create it? This article delivers concrete steps to create above-average content.
An Early Look at AI in Email Marketing (2023 Edition) – Webbula
Explore the role of Artificial Intelligence in email marketing in the ever-evolving digital marketing landscape in this Webbula guest post.
Webinar: From Insights to Strategy Ft. OPTIZMO & LashBack
Watch an enlightening webinar where LashBack and OPTIZMO pull back the curtain on real-world email compliance data and insights…
The Past, Present, and Future of AI in Email Marketing – OnlyInfluencers
Not sure if you’ve heard, but Artificial Intelligence (AI) is kind of a hot topic right now – in literally every industry and even among…
Six Tips For Upgrading Your Sales Enablement Tech Stack – Forbes
By Jacob Dearstyne, CRO – published on Forbes on 5/30/23 It’s no secret that technology directly fuels growth and revenue. It’s crucial for sales teams to keep up with the latest technology tools available, or they’ll quickly fall behind. The right tech stack can help streamline processes, increase efficiency, and ultimately lead to higher sales and revenue—and,…
Five Next-Level Marketing Uses For AI – Forbes
There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing…
Achieving the Ultimate SMS Marketing Experience with SMS SUPPRESS by OPTIZMO
OPTIZMO’s SUPPRESS platform, originally designed for email list suppression, supports SMS as well. The feature allows you to efficiently…
What is SMS Marketing?
SMS marketing offers direct customer engagement, but success requires timing, concise messaging, and compliance with evolving regulations. Learn how OPTIZMO helps brands navigate SMS suppression management to maximize impact while staying compliant.
What is a Suppression List?
An email suppression list is a collection of email addresses to be removed from or ‘suppressed’ from an email campaign.
MailCon 2023 Recap
MailCon was great! And OPTIZMO has the deets on all the juicy email gossip. Get in on the action and read our recap to stay in the loop!
2022 Email Opt-Out Infographic
Check out OPTIZMO’s new infographic and video on 2022’s email Opt-Out data that you won’t get anywhere else.
Ensuring Email Compliance with LashBack and OPTIZMO
Looking for the best all-encompassing email compliance solutions available? Consider the combination of OPTIZMO and LashBack.
3 Tips for Using AI to Create Marketing Content – Only Influencers
Check out the latest article from OPTIZMO’s COO, Tom Wozniak on OnlyInfluencers, with tips for using AI to generate content.
4 Tips For Content Creators In The Dawn Of AI – Forbes
Check out the latest article from OPTIZMO’s COO, Tom Wozniak, on Forbes.com, with a look at the impact of AI on content creators.
Questioning Some Email Marketing Conventional Wisdom – Only Influencers
Check out this article on email marketing from the Only Influencers blog from OPTIZMO’s head of marketing, Tom Wozniak.
Three Tips For Helping Your Email Campaign Reach Inboxes – Forbes
Check out our head of marketing’s latest article in Forbes, with three tips to help get your email campaigns into the inbox.
CAN-SPAM Deep Dive Series – Honoring Opt-Out Requests
Check out the latest blog post in our series on CAN-SPAM Compliance, focusing on honoring opt-out requests.
Four Tips For Using Humor In Marketing – Forbes
Check out the latest Forbes article from our head of marketing, Tom Wozniak, with tips for using humor in marketing.
CAN-SPAM Compliance Deep Dive Series – Provide a Method to Opt-Out
Check out our latest article on CAN-SPAM compliance – focusing on providing a method to opt-out.
CAN-SPAM Compliance Deep Dive Series – Identification as an Ad and a Physical Location
Check out the second article in our CAN-SPAM deep dive series, covering requirements around identifying the email as an ad and providing a physical location of the sender.
A Look at How Email Opt-out Activity Changed in 2020-21 – Only Influencers
A look at email Opt-Out activity from 2021 in this article on the Only Influencers blog, by OPTIZMO’s head of marketing, Tom Wozniak.
Five Tips For Leveraging SMS Marketing In 2022
Are you leveraging SMS marketing in 2022? Check out these five tips for making the most of SMS marketing as a part of your strategy.
6 Reasons to Include Email in your Marketing Program
Highlighting six core benefits of email marketing, this article breaks down why the channel remains a cornerstone of modern digital strategy. Meant for marketers looking to build or refine their email programs and strengthen overall campaign performance.
Five Tips for New Email Marketers – Forbes
Check out this article from Forbes, sharing five tips for new email marketers, by OPTIZMO’s head of marketing, Tom Wozniak.
CAN-SPAM Compliance Deep Dive Series – What is Commercial Email?
Check out our latest article on CAN-SPAM compliance – with a focus on defining commercial email.
Recent Posts
- 3 Tips for Choosing the Right Send Frequency
- Reputation Is the New Compliance: What ESPs Are Enforcing Now | Warmy & Optizmo Webinar
- Preparing for the AI Email Future – MailCon
- 5 Tips for Writing Better Email Preview Text
- 5 Email Marketing Metrics Worth Tracking for New Mailers